Digital Marketing Specialist

Based in Buffalo, NY on site, the Digital Marketing Specialist is responsible for the strategic execution of marketing campaign materials for Stark Tech Building Solutions, including content and brand collateral development and ensuring branding remains consistent across assets. The position offers a salary range of USD 60,900 to 70,000 per year and works with the Vice President of Marketing to schedule campaigns and manage the department's centralized workflow calendar to support marketing objectives and lead generation goals.

Responsibilities

• Lead the strategic execution of marketing campaign materials for Stark Tech Building Solutions, aligning with campaign objectives.
• Drive and support campaign development and brand collateral, ensuring consistent delivery of the brand across assets.
• Create and refine content and collateral, maintaining the appropriate level of sophistication and uniformity across campaigns.
• Collaborate closely with the Vice President of Marketing on campaign scheduling and maintain the department's centralized marketing workflow calendar to support lead generation goals.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or a related field is required.
• Proficiency with Adobe Creative Suite, including Photoshop, InDesign, and Illustrator.
• Three to five years of marketing experience is preferred.
• Experience using data to inform and optimize marketing initiatives.
• Familiarity with sales enablement tools.

Technologies

• Adobe Photoshop
• Adobe InDesign
• Adobe Illustrator

Benefits

• Paid time off
• 401(k) with employer match
• Medical coverage
• Wellness programs
• Career development opportunities