Digital Marketing & SEO Coordinator

The Digital Marketing & SEO Coordinator role at Dan Deery Toyota supports the dealership’s online presence in Cedar Falls, IA (hybrid). You will coordinate social media, website content, search visibility for both SEO and AI search, and Google Business Profile activity, while contributing to marketing and creative projects.

Social Media Management

• Manage Dan Deery Toyota’s Facebook, Instagram, TikTok, YouTube, LinkedIn, and other social platforms
• Create engaging photo and video content
• Develop and maintain a monthly content calendar
• Respond to comments and messages when appropriate
• Monitor engagement and recommend improvements

Website & Content Updates

• Update and maintain dealership website content
• Create blog articles, buying guides, FAQs, and educational content
• Ensure website content stays fresh and accurate
• Work with department managers to promote specials, events, and new inventory

SEO and AI Search Optimization (AEO)

• Help improve search engine rankings (SEO)
• Optimize content for AI search (AEO)
• Research keywords and customer search trends
• Monitor website traffic and search performance
• Identify opportunities to improve online visibility

Google Business Profile Management

• Manage and optimize the Google Business Profile
• Create weekly Google Posts
• Upload photos and videos
• Monitor and respond to customer reviews
• Ensure business information remains accurate and current

Marketing and Creative Projects

• Photograph and film dealership events
• Create graphics, short-form videos, and promotional materials
• Assist with email marketing campaigns
• Help coordinate community events and sponsorship promotions
• Brainstorm new marketing ideas and campaigns

Requirements

• Loves creating content and telling stories
• Excellent writing and communication skills
• Understands social media platforms and trends
• Comfort taking photos and shooting/editing video
• Organized, dependable, and self-motivated
• Enjoys learning new technology and marketing strategies
• Strong eye for detail
• Can manage multiple projects at once
• Experience with social media management
• Experience with Canva, Adobe Creative Suite, CapCut, or similar design and video tools
• Basic understanding of SEO and website content
• WordPress or website content management system experience is a plus
• Photography and videography experience is a plus
• Google Business Profile management experience is a plus
• Marketing, communications, journalism, or related education or experience preferred; talent and creativity are valued

Tools and Technologies

• Facebook, Instagram, TikTok, YouTube, LinkedIn
• Google Business Profile, Google Posts
• Canva, Adobe Creative Suite, CapCut
• WordPress

Compensation and Benefits

Salary: USD 48,000 - 68,000 per year.

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance