Digital Marketing & Sales Specialist

Brinkman’s Trailers is hiring a Digital Marketing & Sales Specialist to support a blend of digital marketing and customer-facing sales activities. The role is grounded in onsite work in Delano, MN, with a roughly 50% digital marketing and 30% sales focus, supported by strong lead handling and customer service.

You’ll help keep a large trailer inventory visible online while also building campaigns and responding to inbound interest. With nearly 500 trailers to catalog and photograph, the work combines multimedia creation, content posting, and customer communication.

Role Overview

• Location: Delano, MN (onsite)
• Pay: USD 50,000 - 75,000 per year
• Schedule: 40-46 hours per week, full-time
• Workweek: Open 6 days a week, with Saturdays as the biggest sales day (open 9:00 AM - 2:00 PM on Saturdays)
• Work type: In person

What You’ll Do

• Assist with maintaining inventory of nearly 500 trailers through detailed cataloging, photographing, and posting across multiple websites.
• Capture multimedia content for use across social media, awareness campaigns, and other mediums.
• Help develop and place paid campaigns across Facebook, Google, and other sites.
• Create and place social media content across Facebook, Instagram, and LinkedIn.
• Provide exemplary customer service to all customers.
• Answer phone leads during busy times and collect customer information into the CRM platform.
• Respond to website leads with accurate and informative details about current inventory.
• Understand and share trailer inventory details with walk-in customers (training provided).
• Support with basic parts/accessories knowledge (training provided).

Tools and Platforms

• Facebook Business Suite
• Google Ads
• CRM platforms
• Canva
• Adobe Creative Cloud Suite
• Facebook, Google, Instagram, LinkedIn

Requirements

• Must be social and able to converse well with customers.
• Basic graphic design skills, including the ability to learn and use Canva or other beginner design software.
• Must be able to lift 100 pounds.
• Self-motivated, able to handle a fast-paced work environment.
• Willing to work outdoors to photograph trailers in all climates.
• Willing to assist where needed.

Preferred Qualifications

• Previous digital marketing experience.
• Graphic design and/or editing experience, including Adobe Creative Cloud Suite.
• Knowledge and experience using Facebook Business Suite and Google Ads.
• Experience using CRM platforms.
• Photography and videography experience.

Compensation and Benefits

• Competitive pay based on experience
• Health Insurance
• Paid Time Off
• 401(k)
• Overtime pay provided during busy seasons