Digital Marketing Manager

Digital Marketing Manager in Houston, TX (hybrid) at TechnipFMC focused on driving measurable growth across digital channels by planning, executing, and optimizing integrated marketing programs, combining strategic oversight with hands-on execution and leveraging marketing technology.

Responsibilities

• Lead the digital marketing strategy and execution to support the GBUs marketing plans and sales targets
• Develop and implement digital marketing strategies aligned with business and revenue goals
• Translate commercial priorities into channel specific plans for paid media, SEO, content, email, and social
• Partner with sales, communications, and product teams to support integrated campaigns
• Define KPIs and measurement frameworks tied to pipeline, engagement, and conversions
• Plan and manage multi‑channel campaigns across paid search, paid social, display, email, and web
• Oversee campaign setup, targeting, creative alignment, and performance tracking
• Continuously optimize campaigns based on data insights, A/B testing, and conversion analysis
• Manage campaign calendars, budgets, and timelines to meet targets
• Evaluate, select, and implement digital marketing tools and platforms including CRM integrations, analytics, SEO tools, and campaign management
• Lead onboarding and adoption of new technologies across the marketing team
• Design scalable workflows and automation processes to improve efficiency and consistency
• Ensure seamless integration between tools such as CRM, analytics, CMS, and sales platforms
• Stay informed on emerging technologies, AI applications, and industry trends to drive innovation
• Collaborate with content and brand teams to develop high performing digital content
• Maintain consistent messaging, brand voice, and user experience across channels
• Support website optimization initiatives including SEO, UX improvements, and conversion rate optimization
• Guide content personalization strategies based on audience segmentation and behaviors
• Work cross-functionally with commercial teams to align marketing with pipeline goals
• Provide guidance on digital best practices to internal stakeholders
• Support sales enablement through targeted digital campaigns and tools
• Communicate performance results and recommendations clearly to leadership
• Act as a strategic partner to Sales leadership while upholding enterprise standards and governance
• Align enablement priorities with Marketing, Product, Revenue Operations, and Customer teams
• Facilitate feedback loops between the field and content/tool owners to drive ongoing improvement

Requirements

• Bachelor's degree in Marketing, Communications, Business or related field, or equivalent experience; Master’s degree preferred
• 5 to 7 years of experience in digital marketing, demand generation, or related roles
• Proven track record of managing multi‑channel digital campaigns with measurable results
• Experience implementing and managing marketing technology platforms and integrations
• Strong analytical skills with the ability to translate data into actionable insights
• Hands-on experience with Google Analytics, CRM systems (such as Salesforce), SEO platforms, and paid media tools
• Familiarity with marketing automation concepts; experience with account based marketing strategies is a strong advantage
• Strong project management and organizational skills
• Prior management experience is preferred

Technologies

• Google Analytics
• Salesforce
• SEO tools
• Campaign management platforms
• Content management systems (CMS)
• CRM integrations