Digital Marketing & Communications Manager

Wash Rite Laundry is hiring a Digital Marketing & Communications Manager to lead customer communications and digital marketing for a multi-location laundry business.

Responsibilities

• Manage incoming and outgoing Wash Rite Laundry email communications
• Respond to customer questions, concerns, and service issues in a professional and timely manner
• Manage and schedule social media content
• Develop promotions, campaigns, and new marketing ideas
• Manage Google Ads and monitor campaign performance
• Maintain Google Business Profiles
• Respond to Google reviews and other online customer feedback
• Create and send monthly customer email marketing blasts
• Send text updates and company announcements to employees
• Manage and update in-store digital advertising through OptiSigns
• Create in-store signage, flyers, promotional materials, and other print advertising
• Coordinate with a videographer/content creator to support social media video content
• Use AI tools such as ChatGPT for marketing, research, content creation, customer communications, and productivity
• Maintain consistent Wash Rite Laundry branding across locations and marketing channels
• Track basic marketing results and identify opportunities to improve customer engagement and grow the business
• Assist with occasional company promotions and community events

Requirements

• Organized, dependable, and creative
• Comfortable with technology and able to work independently
• Follows through, meets deadlines, and manages multiple responsibilities
• Customer service and professional communication skills
• Social media management and marketing capability
• Experience with Google Business Profiles and Google Ads
• Email marketing experience
• Comfort with Canva or similar graphic design platforms
• Experience using AI tools including ChatGPT
• Ability to support marketing campaigns and promotions
• Working knowledge of Microsoft Office and/or Google Workspace
• Experience with digital signage or similar platforms (experience with OptiSigns is helpful but not required)
• Basic marketing analytics and performance tracking

Tools & Technologies

• Google Ads
• Google Business Profiles
• OptiSigns
• ChatGPT
• Canva
• Microsoft Office
• Google Workspace
• Google reviews

Customer Service Focus

• Customer communication is a core part of the role
• Regular outreach includes email, online reviews, social media, and other channels
• Ability to communicate clearly, resolve concerns calmly, solve problems, and represent the brand professionally

Schedule & Location

• 100% in-office at the Cocoa, Florida office (not remote or hybrid)
• Monday–Friday, 9:00 AM–4:00 PM
• Occasional Saturday or Sunday company or community event attendance may be required, typically once or twice per year
• Must be able to reliably commute to the Cocoa office

Compensation

• $23–$28 per hour, depending on experience and qualifications
• Annual pay range: $49,543.90–$60,074.38

Benefits

• Flexible schedule

Application Questions

• How many years of hands-on experience do you have managing Google Ads campaigns?
• Briefly describe a Google Ads campaign you personally managed. Include goal, approximate monthly budget, and how you measured success.
• How do you stay current with social media trends, platform changes, and new marketing opportunities? Provide an example of a recent trend or change a local service business could take advantage of.