Digital Marketing Manager – In-House

Aromas Med Spa is hiring a proactive, hands-on in-person Digital Marketing Manager to plan, execute, and optimize marketing across three Florida locations.

Responsibilities

• Develop and execute monthly marketing plans, promotional campaigns, and content calendars
• Partner with management to promote treatments, providers, memberships, products, and events
• Create campaigns to attract new patients, reactivate existing clients, and support providers with available appointments
• Manage project timelines, approved budgets, and campaign execution
• Recommend improvements based on performance and business priorities
• Plan, create, manage, and optimize Google Ads, Meta Ads, and TikTok Ads
• Develop ad creative and strategy, including copy, images, videos, audience strategies, and creative variations
• Monitor spend to keep campaigns within approved budgets
• Test offers, messaging, targeting, creative assets, and landing pages
• Implement and monitor conversion tracking using Google Analytics, Google Tag Manager, advertising pixels, and call-tracking tools
• Collaborate with management and reception to review lead quality, bookings, attendance, and sales
• Follow platform advertising requirements for medical aesthetics and wellness services
• Maintain and update the company website, including treatment pages, provider profiles, promotions, images, and booking links
• Design, build, publish, and optimize landing pages for campaigns, services, and events
• Improve mobile usability, navigation, calls to action, and conversion opportunities
• Test forms, booking links, tracking, and lead routing
• Monitor website performance and troubleshoot issues within the existing platform
• Coordinate hosting, domain, and software needs, plus advanced technical support with approval for external expenses
• Manage local and on-page SEO for all three locations
• Conduct keyword research and optimize titles, descriptions, headings, internal links, and website content
• Create and update service pages, location pages, and educational content
• Maintain Google Business Profiles (business information, services, photos, and updates)
• Monitor organic visibility, organic traffic, indexing, and local performance
• Identify technical SEO issues and implement or coordinate improvements
• Support review management while protecting patient privacy
• Manage Instagram, Facebook, TikTok, and other approved social channels
• Plan, film, photograph, edit, schedule, and publish content
• Create treatment videos, educational content, provider introductions, testimonials, promotions, and behind-the-scenes content
• Coordinate content production across Doral, Kendall, and Weston, including concepts, scripts, participants, and schedules
• Obtain required patient permissions and clinical approvals before publication
• Write captions and adapt content to each platform
• Monitor comments and route appointment inquiries to the appropriate team
• Organize original footage, photographs, and editable creative files
• Design brochures, business cards, invitations, flyers, signage, and promotional materials
• Create graphics for social media, advertising, emails, website banners, and events
• Prepare print-ready files and coordinate with approved printing vendors
• Maintain consistent branding across all locations and channels
• Create and update promotional videos and graphics for ScreenCloud displays
• Develop promotional emails, newsletters, event invitations, and client-reactivation campaigns
• Create campaign copy, graphics, audience segments, and calls to action
• Manage or coordinate implementation and distribution through Zenoti and other approved platforms
• Update automated marketing campaigns and lead-nurturing communications
• Test layouts, links, offers, and scheduling before launch, and confirm approved campaigns are distributed correctly
• Analyze performance and recommend improvements
• Prepare promotional materials for approved WhatsApp and SMS campaigns
• Maintain a shared calendar of campaigns, deadlines, and pending projects
• Provide weekly progress updates and monthly performance reports
• Track advertising spend, leads, cost per lead, bookings, and attributable revenue where measurement allows
• Identify opportunities to improve campaign performance and the inquiry-to-booking process
• Maintain access to marketing accounts, data, and creative assets
• Coordinate approved external vendors and technical specialists when required

Requirements

• Demonstrated experience managing and executing digital marketing campaigns
• Hands-on experience with Google Ads, Meta Ads, and TikTok Ads
• Experience managing websites, building landing pages, and implementing SEO improvements
• Strong video production, editing, graphic design, and copywriting skills
• Proficiency with relevant tools: Canva, Adobe Creative Suite, CapCut, WordPress (or similar), Google Analytics, and Google Tag Manager
• Experience with email marketing and automation platforms
• Strong organization, initiative, attention to detail, and time management
• Ability to manage multiple projects and adapt priorities
• Ability to work in person across Doral, Kendall, and Weston
• Strong English communication skills; Spanish is a plus
• Experience in medical aesthetics, beauty, wellness, or another service-based business is preferred
• Familiarity with Zenoti and ScreenCloud is a plus

Technologies

• Google Ads, Meta Ads, TikTok Ads
• Google Analytics, Google Tag Manager
• Zenoti, ScreenCloud
• WhatsApp, SMS
• Canva, Adobe Creative Suite, CapCut
• WordPress
• Google Business Profiles
• Advertising pixels, call-tracking tools

Benefits

• Employee discount

Position Details

• Employment type: Full-time
• Schedule: Monday through Friday, 40 hours per week
• Work setting: In person
• Locations: Doral, Kendall, and Weston, Florida
• Assigned location varies based on monthly planning, campaigns, content production, and business needs
• Ability to work at all three locations and travel between them as needed

Compensation

• Starting salary: $60,000 per year (equivalent to $5,000 gross per month)
• Pay range: $55,000.00 - $65,000.00 per year
• Future compensation reviews and expanded responsibility opportunities depend on performance and business needs

How to Apply

• Submit your resume and a portfolio
• Portfolio should include:
  • Social media content and edited videos
  • Graphic design examples
  • Websites or landing pages you have worked on
  • Paid advertising campaigns, including responsibilities and measurable results
• Specify which parts of each project you personally completed