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Gartner

Conferences Marketing Manager

Gartner
Stamford, CT $86k - $118k/yr Full time Posted 16d ago
Manager Marketing Analytics Brand Management Campaign Management Channel Management Content Marketing Cross-Functional Digital Marketing Email Marketing Lead Generation Marketing Analytics Marketing Automation Marketing Strategy Paid Advertising Reporting and Analytics Sales Support Social Media
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Job Description

The Conferences Marketing Manager role combines strategic leadership with hands-on execution to drive data‑driven, paid growth initiatives that attract attendees to Gartner conferences and generate revenue, focusing on senior business audiences.

Responsibilities

  • Develop and execute targeted acquisition and paid growth campaigns across digital channels including email, website, SEM, social media, and retargeting to maximize registrations and qualified leads.
  • Collaborate with conference web, content, brand, and sales teams to articulate compelling value propositions and design tailored journeys for B2B buyers.
  • Utilize segmentation, competitive analysis, and market opportunity assessments to shape campaign strategy and positioning.
  • Leverage analytics tools and survey data to optimize channel mix and campaign ROI, continually reviewing performance metrics and iterating strategies for improved results.
  • Lead the creation and optimization of content for paid and owned channels to ensure messaging resonates with senior business decision-makers.
  • Support sales enablement by developing easy-to-use prospect materials and maintaining a central repository for sales support tools.
  • Monitor demand conversion and campaign performance, identify challenges and solutions, and report results to stakeholders with opportunities for optimization.
  • Stay current on digital marketing innovations, SEO/SEM trends, and the competitive landscape to drive best-in-class campaign execution.

Requirements

  • Bachelor’s degree preferred.
  • Minimum 5 years of experience in B2B and B2C acquisition, paid growth, and digital marketing with direct revenue responsibility.
  • Proven track record in multi-channel campaign creation, lead management, and pipeline conversion.
  • Strong analytical skills; experience with Google Analytics and marketing automation platforms is a plus.
  • Exceptional project management, interpersonal, and communication skills.
  • Ability to write compelling copy and develop creative content for a senior-level business audience.
  • Experience with SEO/SEM, web content creation, and content management systems.
  • Collaborative, data-driven, and innovative mindset; comfortable working cross-functionally to drive results.
  • Willingness to travel up to 5-10 percent regionally and internationally.

Technologies

  • Google Analytics
  • Marketing automation platforms
  • Content Management Systems (CMS)

Benefits

  • World-class benefits
  • Highly competitive compensation
  • Disproportionate rewards for top performers
  • Hybrid work environment
  • Generous paid time off
  • 401k match up to 7,200 USD per year
  • Stock purchase at a discount

Position Details

  • Location: Stamford, CT, hybrid
  • Salary: USD 86,000 – 118,000 per year
  • Minimum experience: 5 years
  • Education: Bachelor's degree preferred

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