Conferences Marketing Manager

The Conferences Marketing Manager role combines strategic leadership with hands-on execution to drive data‑driven, paid growth initiatives that attract attendees to Gartner conferences and generate revenue, focusing on senior business audiences.

Responsibilities

• Develop and execute targeted acquisition and paid growth campaigns across digital channels including email, website, SEM, social media, and retargeting to maximize registrations and qualified leads.
• Collaborate with conference web, content, brand, and sales teams to articulate compelling value propositions and design tailored journeys for B2B buyers.
• Utilize segmentation, competitive analysis, and market opportunity assessments to shape campaign strategy and positioning.
• Leverage analytics tools and survey data to optimize channel mix and campaign ROI, continually reviewing performance metrics and iterating strategies for improved results.
• Lead the creation and optimization of content for paid and owned channels to ensure messaging resonates with senior business decision-makers.
• Support sales enablement by developing easy-to-use prospect materials and maintaining a central repository for sales support tools.
• Monitor demand conversion and campaign performance, identify challenges and solutions, and report results to stakeholders with opportunities for optimization.
• Stay current on digital marketing innovations, SEO/SEM trends, and the competitive landscape to drive best-in-class campaign execution.

Requirements

• Bachelor’s degree preferred.
• Minimum 5 years of experience in B2B and B2C acquisition, paid growth, and digital marketing with direct revenue responsibility.
• Proven track record in multi-channel campaign creation, lead management, and pipeline conversion.
• Strong analytical skills; experience with Google Analytics and marketing automation platforms is a plus.
• Exceptional project management, interpersonal, and communication skills.
• Ability to write compelling copy and develop creative content for a senior-level business audience.
• Experience with SEO/SEM, web content creation, and content management systems.
• Collaborative, data-driven, and innovative mindset; comfortable working cross-functionally to drive results.
• Willingness to travel up to 5-10 percent regionally and internationally.

Technologies

• Google Analytics
• Marketing automation platforms
• Content Management Systems (CMS)

Benefits

• World-class benefits
• Highly competitive compensation
• Disproportionate rewards for top performers
• Hybrid work environment
• Generous paid time off
• 401k match up to 7,200 USD per year
• Stock purchase at a discount

Position Details

• Location: Stamford, CT, hybrid
• Salary: USD 86,000 – 118,000 per year
• Minimum experience: 5 years
• Education: Bachelor's degree preferred