Brand Marketing Manager, Product Collaborations

Nuuly is hiring a Brand Marketing Manager, Product Collaborations to lead integrated campaigns that bring product collaborations and strategic partnerships to life. This role helps shape Nuuly’s brand storytelling, builds external partner relationships, and uses performance insights to sharpen future collaboration strategy. The position is onsite in Philadelphia, PA.

Benefits

• Medical
• Dental
• Vision
• PTO
• Generous employee discounts
• Retirement savings
• Much more!

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. For additional information visit www.urbn.com/work-with-us/benefits.

What You’ll Do

• Own end-to-end execution of product collaboration marketing, from identifying strategic brand opportunities to developing plans that drive awareness, engagement, and rentals
• Partner with internal teams and external collaborators to ensure messaging and deliverables come together seamlessly
• Collaborate with creative teams on marketing assets and promotional materials
• Analyze campaign performance and translate insights into sharper strategy for upcoming collaborations
• Identify and build strategic brand partnerships aligned with Nuuly’s positioning and values
• Lead partnership negotiations, including contracts and agreements that create mutual value
• Design and execute partnership marketing such as co-branded campaigns, events, and cross-promotions
• Measure partnership performance and make recommendations to inform what’s next
• Champion Nuuly’s brand identity, keeping messaging, visual identity, and tone consistent across every touchpoint
• Stay close to target audience needs, market trends, and the competitive landscape to keep strategy current
• Partner cross-functionally to activate and maintain Nuuly’s brand voice across every activation
• Contribute to brand positioning, messaging, and value proposition development

What You Bring

• 5+ years of experience in brand partnership marketing, integrated campaign management, or related roles
• Bachelor’s degree in marketing, business, or a related field (advanced degree preferred)
• Strong understanding of brand strategy, marketing principles, and consumer behavior
• Proven track record developing and executing successful integrated marketing campaigns
• Experience managing collaborations and brand partnerships from idea through reporting and evaluation
• Excellent project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment
• Strong analytical skills to derive insights from data and translate them into actionable recommendations
• Exceptional communication and interpersonal skills for cross-functional and partner collaboration
• Creative thinker with the ability to generate innovative ideas and solutions

Equal Employment Opportunity

• URBN celebrates diversity and is committed to creating an inclusive environment for all employees.
• URBN provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law.
• URBN fosters a safe, fair and respectful work environment.
• Anti-harassment training is provided to managers and employees to support compliance with non-discrimination and anti-harassment policies.