Associate Manager, Influencer Marketing & Brand Activation

Wella Company offers a hybrid California role with a competitive compensation range of $80,000 - $106,000 per year, plus a comprehensive benefits package. In the position of Associate Manager, Influencer Marketing & Brand Activation, you will lead influencer campaigns across Wella Professionals, Clairol, and Wella Color Charm, collaborating with cross-functional teams to strengthen brand equity and deliver measurable results.

Benefits

• Health insurance
• Life and disability insurance
• 401(k) retirement plan
• Paid holidays
• Paid time off (PTO)
• Bonus / variable pay

Responsibilities

• Develop and drive influencer community strategies that raise brand awareness, deepen engagement, and advance consideration and conversion.
• Identify, vet, and manage relationships with key influencers, creators, and talent agencies across macro, mid, micro, and nano tiers.
• For macro talent, lead sourcing, negotiations, contracting, content approvals, and performance tracking.
• Partner with brand marketing, media, social, PR, and e-commerce teams to ensure seamless integration and amplification of influencer programs.
• Oversee day-to-day influencer agency activities, coordinating earned and paid campaigns from brief through results, in collaboration with in-house teams.
• Project-manage paid media campaign creator content from ideation to execution and outcomes.
• Track all program campaigns and influencers within CreatorIQ.
• Develop program KPIs and deliver monthly and quarterly reporting with actionable insights for future programs.
• Manage the influencer budget to keep activities on plan, within budget, and timely.
• Lead influencer communications and planning with internal shopper marketing teams to activate across top customers and channels.
• Coordinate event launches involving influencers, including invite lists, gifting, onsite coordination, and execution with agency support and management.
• Brief upcoming product launches and innovations to agencies and contribute creative ideas in brand brainstorms.

Technologies

• CreatorIQ
• GRIN
• Traackr

Requirements

• 3 years of experience in influencer marketing, social media, digital marketing, and/or brand partnerships; preferably in beauty, fashion, lifestyle, or CPG.
• Detail oriented with the ability to organize multiple inputs and deliver a clear, accurate plan.
• Business data analytics mindset with the ability to make recommendations based on costs, net revenue, margins, and ROI.
• Organized self-starter who can collaborate across teams and drive a plan to completion.
• Resourceful team player who can juggle multiple tasks and hold themselves accountable for results.
• Clear written and verbal communication skills to align a multi-functional influencer team.
• Proven track record of building and scaling influencer programs that deliver measurable results.
• Strong project management, negotiation, and communication skills.
• Experience with influencer marketing platforms (CreatorIQ, GRIN, Traackr) and social media analytics tools.
• Ability to thrive in a fast-paced, high-growth environment with multiple stakeholders.

Minimum Qualifications

• 3 years of experience in influencer marketing, social media, digital marketing, and/or brand partnerships—preferably in the beauty, fashion, lifestyle, or CPG space.
• Detail oriented with the ability to organize multiple inputs and deliver a clear plan.
• Business data analytics experience, including recommendations based on costs, net revenue, margins, and ROI.
• Organized self-starter capable of cross-functional collaboration and driving toward a plan.
• Resourceful team player who can manage multiple priorities and deliver results.
• Strong written and verbal communication skills across a multi-functional influencer team.
• Proven ability to build and scale influencer programs with measurable outcomes.
• Exceptional project management, negotiation, and communication abilities.
• Experience with CreatorIQ, GRIN, Traackr and social media analytics tools.
• Comfort thriving in a fast-paced, high-growth setting with multiple stakeholders.

Desirable

• Passion for the hair and beauty industry
• Strong influencer relationships, whether directly with talent or through agencies and managers
• Ability to quickly absorb concepts and drive follow-ups to closure