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3d ago

Associate Manager, Influencer Marketing & Brand Activation

Wella Company San Francisco, CA

San Francisco, CA

3d ago

$80k - $106k/yr Full time Manager Marketing Account Management

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Job Description

Wella Company offers a hybrid California role with a competitive compensation range of $80,000 - $106,000 per year, plus a comprehensive benefits package. In the position of Associate Manager, Influencer Marketing & Brand Activation, you will lead influencer campaigns across Wella Professionals, Clairol, and Wella Color Charm, collaborating with cross-functional teams to strengthen brand equity and deliver measurable results.

Benefits

Health insurance
Life and disability insurance
401(k) retirement plan
Paid holidays
Paid time off (PTO)
Bonus / variable pay

Responsibilities

Develop and drive influencer community strategies that raise brand awareness, deepen engagement, and advance consideration and conversion.
Identify, vet, and manage relationships with key influencers, creators, and talent agencies across macro, mid, micro, and nano tiers.
For macro talent, lead sourcing, negotiations, contracting, content approvals, and performance tracking.
Partner with brand marketing, media, social, PR, and e-commerce teams to ensure seamless integration and amplification of influencer programs.
Oversee day-to-day influencer agency activities, coordinating earned and paid campaigns from brief through results, in collaboration with in-house teams.
Project-manage paid media campaign creator content from ideation to execution and outcomes.
Track all program campaigns and influencers within CreatorIQ.
Develop program KPIs and deliver monthly and quarterly reporting with actionable insights for future programs.
Manage the influencer budget to keep activities on plan, within budget, and timely.
Lead influencer communications and planning with internal shopper marketing teams to activate across top customers and channels.
Coordinate event launches involving influencers, including invite lists, gifting, onsite coordination, and execution with agency support and management.
Brief upcoming product launches and innovations to agencies and contribute creative ideas in brand brainstorms.

Technologies

CreatorIQ
GRIN
Traackr

Requirements

3 years of experience in influencer marketing, social media, digital marketing, and/or brand partnerships; preferably in beauty, fashion, lifestyle, or CPG.
Detail oriented with the ability to organize multiple inputs and deliver a clear, accurate plan.
Business data analytics mindset with the ability to make recommendations based on costs, net revenue, margins, and ROI.
Organized self-starter who can collaborate across teams and drive a plan to completion.
Resourceful team player who can juggle multiple tasks and hold themselves accountable for results.
Clear written and verbal communication skills to align a multi-functional influencer team.
Proven track record of building and scaling influencer programs that deliver measurable results.
Strong project management, negotiation, and communication skills.
Experience with influencer marketing platforms (CreatorIQ, GRIN, Traackr) and social media analytics tools.
Ability to thrive in a fast-paced, high-growth environment with multiple stakeholders.

Minimum Qualifications

3 years of experience in influencer marketing, social media, digital marketing, and/or brand partnerships—preferably in the beauty, fashion, lifestyle, or CPG space.
Detail oriented with the ability to organize multiple inputs and deliver a clear plan.
Business data analytics experience, including recommendations based on costs, net revenue, margins, and ROI.
Organized self-starter capable of cross-functional collaboration and driving toward a plan.
Resourceful team player who can manage multiple priorities and deliver results.
Strong written and verbal communication skills across a multi-functional influencer team.
Proven ability to build and scale influencer programs with measurable outcomes.
Exceptional project management, negotiation, and communication abilities.
Experience with CreatorIQ, GRIN, Traackr and social media analytics tools.
Comfort thriving in a fast-paced, high-growth setting with multiple stakeholders.

Desirable

Passion for the hair and beauty industry
Strong influencer relationships, whether directly with talent or through agencies and managers
Ability to quickly absorb concepts and drive follow-ups to closure

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