At Glen Oaks Community College in Centreville, Michigan, the Assistant Director of Communications and Marketing steers the college’s digital storytelling, focusing on the website and social channels to advance strategic priorities. This onsite role reports to the Executive Director of Communications and Marketing and includes frequent collaboration across campus, with on-campus presence and occasional evening or weekend coverage.

Responsibilities

Lead strategy, development, and maintenance of web content, ensuring accuracy, clarity, SEO best practices, and ADA compliance.
Plan, write, and edit website copy for academic programs, student services, events, and campaigns.
Create and optimize landing pages that support recruitment, engagement, and marketing campaigns.
Serve as a website CMS power user and trainer, providing guidance to departments and enforcing brand and accessibility standards.
Audit the website regularly for outdated content, broken links, and structural improvements.
Develop compelling multimedia content (graphics, photos, videos, and written stories) for digital platforms, including the website, email, social media, and blogs.
Plan and execute social media strategy and content calendar across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.), optimizing for engagement, storytelling, and institutional goals.
Collaborate with internal stakeholders (Admissions, Foundation, Academics, Student Services) to gather, develop, and publish digital content.
Leverage AI tools to enhance content development, editing, and efficiency.
Create compelling photo and video content that showcases student experiences, campus events, and institutional initiatives.
Edit and deliver content in a timely manner to support strategic storytelling and audience engagement.
Monitor digital trends, user behavior, and analytics; report on performance and suggest content improvements.
Uphold the college's brand, tone, and voice in all content across platforms.
Assist in the promotion of on-campus events and initiatives, including evening/weekend coverage as needed.
Perform other duties as assigned.

Requirements

Bachelor's degree from an accredited institution in marketing, communications, graphic design, or a related field.
Two years of experience in digital content creation and social media management, including engagement strategies and analytics.
Experience in website CMS, SEO management, and user experience best practices.
Demonstrated experience with content planning, copywriting, and publishing.
Experience in Adobe Creative Suite, Canva, or similar tools.
Strong photography and videography skills, including editing software.
Excellent writing, grammar, and visual storytelling skills.
Ability to manage multiple projects, prioritize, and meet deadlines.

Technologies

Modern Campus CMS, Adobe Creative Suite, Canva, ChatGPT, Custom GPTs, AI image editors, AI video editors, workflow automations.

Benefits

401(k)
403(b)
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Health insurance
Health savings account
Life insurance
On-site gym
Paid time off
Professional development assistance
Relocation assistance
Retirement plan
Tuition reimbursement
Vision insurance

How to Apply

Interested candidates must submit a cover letter, resume, and contact information for three professional references.

Compensation

Salary range is USD 51,929.15 to 77,893.72 per year.

Work Location

On site in Centreville, MI.

Assistant Director of Communications and Marketing

Job Description