Assistant/Associate Director of Digital Enrollment Marketing

Responsibilities

• Create and manage event content in the Enrollment CRM, including event setup, forms/templates, landing pages, and the overall event registration experience.
• Oversee portals across the recruitment cycle, including counseling team access, direct admit partnerships, and event portals.
• Develop and maintain pages within the admissions and financial aid websites.
• Administer the campus map and virtual tour with annual updates and ad-hoc updates as needed.
• Design and execute email campaigns and build targeted audience lists for marketing communications.
• Collaborate with the Enrollment Marketing Coordinator to develop and maintain a social media plan for Admissions, coordinating with the Marketing Department and Director of Enrollment Marketing.
• Produce email and social media creative, infographics, and other marketing collateral as required.
• Manage Slate Deliver queries and ensure integrity of enrollment communications.
• Provide system-based mailing lists to support the print mail drip schedule and all Enrollment Marketing print projects.
• Track Year-over-Year registration and attendance for anchor events and perform data analysis as needed.
• Ensure digital communication compliance across CAN-SPAM, TCPA, and GDPR for all Enrollment Marketing platforms.

Requirements

• Bachelor's degree in communications, marketing, journalism, or a related field.
• At least three years of experience creating content for online marketing campaigns.
• At least three years of experience working within a CRM platform, building effective communications and establishing targeted audiences.
• Excellent organizational and analytical skills.
• Strong experience using CRM platforms (Salesforce, HubSpot, Slate, etc.) to develop email, text, and social media campaigns.
• Experience with Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and Premiere.
• Knowledge of admissions, sales, and marketing concepts.
• Excellent attention to detail.
• Knowledge of current and emerging technologies in marketing and communications.

Technologies

• Salesforce
• HubSpot
• Slate
• Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere)

Additional Information

York College of Pennsylvania is an Equal Opportunity Employer and Non-Discriminatory. For a copy of York College's Annual Security Report, you may contact the Office of Campus Safety or visit the website: Annual Security Report.