Sports Marketing Coordinator

Hargrave Military Academy seeks a Sports Marketing Coordinator in Chatham, Virginia, onsite, to elevate the visibility, reach, and brand impact of Hargrave Athletics. The role blends storytelling, content creation, and strategic marketing to support enrollment and recruitment across all sports.

Responsibilities

• Capture content across all sports programs, including photography and short form video, to sustain an active posting cadence between events.
• Organize and maintain the athletics media library as a long term institutional asset.
• Plan and produce testimonial and spotlight content featuring coaches, athletes, and notable athletic alumni for cross-departmental functions.
• Manage live coverage and streaming of significant events.
• Generate social media content across platforms that reach parents and prospective student athletes.
• Monitor how peer programs and competitor schools present themselves on these channels and relay relevant intelligence to the marketing and athletics leadership team.
• Maintain and update the athletics section of hargrave.edu, including coach spotlights, program pages, camp announcements, news stories, and recruiting landing pages.
• Support the coaching staff with ready-to-use content packages: social assets, athlete spotlights, and program highlights to extend each coach’s reach.
• Where appropriate, develop frameworks that enable athletes to generate authentic content that benefits both the program and their personal recruiting profiles.
• Aid the marketing production staff in generating professional materials for prospect engagements.
• Create sport-specific landing pages that feed qualified athletic inquiries into the admissions pipeline.
• Track and report on athletics content performance, including engagement metrics, inquiry attribution, and audience growth.

Requirements

• 2+ years in athletics communications or sports marketing.
• Experience with CMS platforms such as Sidearm, WordPress, or similar systems.
• Experience with digital marketing tools and graphic design software (BOXOUT, Canva, InDesign, etc.).
• Demonstrated ability to produce high quality written, photo, and video content under deadline pressure.
• Video production skills, including shooting, editing, and live streaming.
• Proficiency with social media management and audience development across major platforms.
• Strong organizational skills, with the ability to manage multiple competing requirements and deadlines simultaneously.
• Willingness to work evenings and weekends as required by the athletic schedule.

Technologies

• Sidearm
• WordPress
• BOXOUT
• Canva
• InDesign

Benefits

• Competitive salary commensurate with experience
• Health insurance
• Dental insurance
• Vision insurance
• Professional development opportunities
• Meals provided during the academic year
• On-campus housing may be available

Position Overview

Hargrave Military Academy is expanding its athletic programs, adding or growing fencing, football, swimming, lacrosse, soccer, and baseball alongside its flagship basketball program. This expansion supports the Academy's enrollment growth strategy and calls for a dedicated professional to amplify Hargrave Athletics’ visibility, reach, and brand impact.

The Opportunity

This is a ground floor opportunity to build something from scratch. Hargrave is investing in facilities, coaching talent, and competitive programs across multiple sports. The candidate will shape Hargrave Athletics’ public identity from day one, defining the voice, building the content engine, growing the audience, and directly influencing enrollment growth at a school with a 117 year history. The military academy setting differentiates Hargrave, and the content produced should consistently communicate that case across all platforms.

About Hargrave Military Academy

Founded in 1909, Hargrave is a Christian, college-preparatory boarding and day school for young men in grades 7–12 and post-graduate in Chatham, Virginia. The Academy develops leaders of character through four pillars: Academics, Athletics, Character & Leadership, and Faith. With 100% college acceptance and over $4 million in scholarships earned annually, Hargrave’s athletic expansion reflects a strategic commitment to building competitive programs that attract talented student-athletes and their families.

How to Apply

Submit a cover letter, resume, and portfolio of relevant work.