Social Media Marketing Manager

Social Media Marketing Manager position at Ollie’s Bargain Outlet, onsite in Harrisburg, PA.

Responsibilities

• Develop and implement social media strategies that align with brand objectives and business goals.
• Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, TikTok, X (Twitter), YouTube, and new channels as they emerge.
• Maintain a consistent brand voice and visual identity across all social channels.
• Collaborate with internal teams to support promotions, events, and marketing campaigns.
• Stay updated on social media trends, platform updates, and best practices.
• Monitor and manage social media channels on a daily basis.
• Respond to comments, direct messages, reviews, and customer inquiries promptly and professionally.
• Foster meaningful engagement and cultivate strong online communities.
• Identify opportunities to boost audience interaction and brand advocacy.
• In partnership with a third party agency, expand Ollie’s influencer program to align with target audiences and brand values.
• Develop and maintain relationships with influencers to support campaigns and long-term partnerships.
• Plan and execute influencer campaigns from concept to delivery, ensuring content meets brand guidelines and objectives.
• Track influencer performance metrics including engagement, reach, conversions, and ROI.
• Manage influencer product seeding, gifting programs, and event participation.
• Grow the Ollie’s brand ambassador program by leveraging top customers to attract new buyers and strengthen brand affinity.
• Monitor social and influencer campaign performance using analytics tools.
• Prepare regular reports on audience growth, engagement, content performance, and campaign effectiveness.
• Use data-driven insights to optimize content, influencer partnerships, and overall social strategy.
• Track competitor activity and identify opportunities for improvement.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• 3+ years of experience in social media management, digital marketing, or influencer marketing.
• Proven track record managing influencer partnerships and campaigns.
• Strong understanding of major social platforms and current influencer marketing trends.
• Experience with social media management and analytics tools.
• Excellent communication, relationship-building, and negotiation skills.
• Strong project management and organizational abilities.

Technologies

• Instagram
• Facebook
• LinkedIn
• TikTok
• X (Twitter)
• YouTube

Benefits

• Medical, Dental, Vision, and RX coverage after 30 days of employment.
• 401K with company match beginning at Associate enrollment.
• Strong career growth and talent development culture.
• 20% Associate discount on all Ollie’s purchases.
• Vast array of voluntary benefits.

Physical Requirements

• Ability to sit at a desk and work at a computer for extended periods.
• Regular ability to see, hear, and speak clearly.
• Frequent grip, reach, and pinch movements with arms and hands.
• Occasional bending and twisting.
• Maintain a continual state of alertness and work in a safe manner.

Preferred

• Familiarity with influencer management platforms and creator marketplaces.
• Basic photography, graphic design, and video editing skills.
• Experience collaborating with agencies, creators, or brand ambassadors.