Location: Norwalk, CT (onsite). Salary: USD 79,000 per year. Education: Bachelor’s degree.

Plan and manage multi-channel digital campaigns across email, SEO/SEM, social media, and display advertising.
Support the execution of global marketing and revenue team plans.
Research and synthesize market intelligence, industry trends, and competitive insights.
Monitor developments affecting prospective and existing clients.
Prepare reports, track activities in CRM, and evaluate ROI on marketing efforts.
Assist with directory submissions, case studies, testimonials, messaging, and media lists.
Support content creation for blogs, sales collateral, newsletters, and social media.
Coordinate events, conferences, sponsorships, and follow-up reporting.
Collaborate with the Finance team to create POs, issue invoices, and track payments.

Bachelor’s degree or substantial marketing experience, including expertise with marketing email and automation platforms such as ActiveCampaign and CRM systems such as Salesforce.
Exposure to enterprise-level marketing, including familiarity with B2B sales cycles and account-based marketing, is preferred.
Comfort with analyzing data to track performance, report results, and use insights to inform and refine campaigns.
Strategic and creative mindset to develop innovative strategies and implement them across multiple channels.
Strong communication and collaboration skills to work effectively with sales and other teams.
Passion for finding new and better ways of doing things and generating original ideas for business growth.

Senior Marketing Specialist

Job Description