Senior Digital Marketing & Paid Advertising Expert

Suncovia is hiring a hands-on Senior Digital Marketing & Paid Advertising Expert to lead Meta and Google campaigns that drive qualified residential solar leads. Based in Phoenix, AZ and working onsite, this role focuses on building, optimizing, and measuring paid media performance from click to lead, appointment, and sales outcomes.

The position is designed for someone who can take full ownership of campaign strategy and execution, connect ad performance to CRM, and partner closely with the sales team to improve lead quality and efficiency over time.

What you’ll do

• Build, manage, and optimize campaigns across Facebook, Instagram, and Google Ads.
• Drive qualified homeowner leads that convert into appointments and sales.
• Develop and test ad creative, copy, audiences, and landing pages.
• Manage advertising budgets, scale campaigns, and maintain lead quality alongside cost efficiency.
• Set up accurate conversion tracking and connect campaign performance to the CRM.
• Collaborate with the sales team to assess lead quality, appointment rates, and customer acquisition costs.
• Deliver clear reporting on results and recommendations for improving performance.

What you bring

• Demonstrated expertise in Meta Ads and Google Ads.
• A proven record of successful lead generation campaigns with verifiable results.
• Experience managing meaningful advertising budgets and scaling profitable campaigns.
• Strong knowledge of conversion tracking, retargeting, landing page optimization, and campaign testing.
• Ability to own strategy and execution with minimal supervision.
• Solar or home services marketing experience is strongly preferred.
• GoHighLevel experience is a plus.

Tools you’ll use

• Meta Ads, Google Ads, Facebook, Instagram
• GoHighLevel, CRM

Compensation & performance bonuses

• Annual base salary: $110,000–$120,000 per year, based on experience and documented campaign results.
• Performance-based bonus opportunities: additional bonus tied to agreed-upon goals for qualified appointments, customer acquisition costs, and completed solar installations.
• Targets and payout terms: established before employment begins.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

How to apply

Submit your resume and examples of campaigns you personally managed. Include details on the industry and your specific role, monthly advertising budget, cost per lead and how lead quality was measured, appointment or sales or customer acquisition results, and how you improved or scaled campaign performance.

Work location: in person.