Senior Coordinator, Lifecycle Marketing

Drive scalable lifecycle marketing for Chicago Blackhawks across owned channels, focused on email, SMS, and web and app experiences.

Responsibilities

• Support the Manager of Growth Marketing with strategy, execution, and reporting for marketing and advertising campaigns.
• Define lifecycle frameworks and messaging strategies for single-game buyers, membership plan holders, lapsed fans, and other engagement audiences.
• Conceptualize, plan, execute, and optimize audience targeting, segmentation, journey mapping, and creative and media to maximize demand generation.
• Customize communication at scale using dynamic content and personalized elements through owned digital channels, based on target segments and user behaviors.
• Set cadence, segmentation, and channel mix by fan type and campaign.
• Measure, analyze, and present key channel findings in partnership with Business Strategy & Analytics to guide short- and long-term efforts.
• Collaborate across departments (Brand, Content, Ticketing, Corporate Partnerships, Foundation, BSA, etc.) to align work to organizational objectives.
• Design, test, and deploy campaign touchpoints across owned digital channels, including emails, SMS messages, and website and app modules.
• Write clear, concise, compelling copy for owned channels; develop creative briefs and/or asset requests for the design team.
• Own development of commercial fan journey touchpoints across Blackhawks.com and the team’s mobile app, including campaign and ticketing landing pages, lead-generation forms, and interactive fan modules for data capture and marketable contact growth.
• Build, update, and quality-check digital touchpoints to protect conversion performance (form functionality, link integrity, and appropriate UTM application, etc.).
• Partner with the Coordinator, Brand Communications (editorial web and app content) to maintain a shared content calendar and clear CMS ownership boundaries.
• Serve as the primary day-to-day contact with the Blackhawks email/SMS service provider; co-lead day-to-day communications with website and mobile app providers, including technical and platform matters.

Requirements

• 3-4 years of growth marketing experience, including developing and executing email marketing campaigns; SMS and web/app experience preferred.
• Strong attention to detail and organizational skills, including experience managing multiple channel calendars.
• Experience planning and executing campaigns using segmentation, automation, and personalization.
• Ability to prioritize, manage, and complete multiple projects with simultaneous deadlines.
• Technical mindset with a creative and analytical approach to problem solving.
• Positive attitude and strong work ethic with a team-first mentality.
• Passion for sports marketing and understanding of fan engagement trends.
• Ability to adapt to occasional schedule variations, including working nights, weekends, and holidays based on the event calendar.
• Demonstrate organizational values of integrity, curiosity, empathy, collaboration, and originality.

Technologies

• Email
• SMS
• Web/app content
• CMS
• UTM

Compensation and Location

• Location: Chicago, IL (onsite)
• Salary: USD 62,000 - 65,000 per year
• Minimum experience: 3 years

Benefits

• Competitive total rewards package
• Full benefits (medical, dental, vision)
• 401k matching
• Paid life insurance
• Employee assistance program (EAP)
• Comprehensive PTO package
• Social events
• Volunteer opportunities
• Learning and development
• Employer-paid breakfast
• Employer-paid lunch
• Employer-paid parking
• On-site gym and training classes
• Employee ticket program

What it’s like working here

• Office located in the United Center
• Fun, engaging, fast-paced, collaborative atmosphere
• Commitment to an environment where all individuals feel empowered to bring their best self each day

Team

• Founded as one of the NHL’s “Original Six” teams in 1926
• Central Division in the NHL’s Western Conference and six-time Stanley Cup Champions
• Team calls the United Center home
• Mission to reimagine the potential of hockey
• Core values: integrity, curiosity, empathy, collaboration, originality
• Opened the Fifth Third Arena (Blackhawks Ice Center), an official practice facility and community space for youth hockey development
• Continues to make expansions to the Chicago Blackhawks Foundation
• Acquired the AHL team the Rockford IceHogs
• Formal partnership with Black Hawk’s ancestral tribe, the Sac and Fox Nation of Oklahoma (established in 2021)