Sales & Marketing Director

Silver Birch Living’s GateWay at River City in Peoria, IL is seeking a Sales & Marketing Director to guide sales leadership, expand occupancy, and communicate the mission of affordable supportive living across Illinois. This onsite role emphasizes strategy, community education, and building referral relationships to drive inquiries and move-ins.

Key Responsibilities

• Develop and implement sales and marketing strategies designed to generate inquiries, increase tours, support move-ins, and grow occupancy.
• Build and maintain trusted relationships with referral partners, healthcare professionals, community organizations, prospective residents, and families.
• Increase awareness of GateWay at River City throughout Illinois through ongoing outreach and visibility efforts.
• Educate the community about affordable supportive living and help families understand their available options.
• Source new outreach opportunities, partnerships, events, and lead generation channels.
• Track sales activity, evaluate results, and adjust strategies to achieve performance goals.

Required Qualifications

• 3+ years of sales success in supportive living (preferred) or the healthcare industry.
• Strong networking abilities and a demonstrated approach to relationship-building.
• Customer service orientation with a focus on serving as a dedicated resident advocate.
• Excellent communication and presentation skills.
• Flexible schedule, including availability during evenings and weekends as needed.
• Valid driver’s license and reliable transportation.

Compensation

Salary is USD 60,000 - 65,000 per year.

Benefits

• Certified Great Place to Work (2024-2025-2026)
• Competitive pay plus performance-based bonuses
• Medical, dental & vision through BlueCross BlueShield
• 401(k) + On Demand Pay
• Generous PTO
• Growth opportunities

Role Focus

The position centers on creating and executing creative sales and marketing strategy, strengthening referral and community partnerships, and ensuring the community understands available options for affordable supportive living. Success includes monitoring performance metrics and refining outreach and sales efforts to support occupancy goals.