Regional Sales & Marketing Director

The Regional Sales and Marketing Director oversees sales and marketing activities across the Missouri region for MGM Healthcare Home Office, with a focus on building census and strengthening customer and partnership relationships. The role develops regional marketing strategy, manages online sales and marketing components, and supports facility quality and continuous improvement efforts.

Location

Springfield, MO (onsite)

Role Summary

The Regional Sales and Marketing Director is responsible for developing and implementing regional marketing plans for long-term and short-term goals. The position drives census and occupancy, including skilled census targets, manages customer and partnership relationships, supports facility initiatives, and participates in continuous quality improvement (CQI) efforts.

Key Responsibilities

• Oversee sales and marketing performance for the Missouri region.
• Develop and implement comprehensive marketing plans and programs aligned to regional long-term and short-term goals.
• Research, monitor, and analyze financial, technological, and demographic factors to identify and capitalize on market opportunities.
• Oversee advertising and promotion activities tied to regional marketing plans and programs.
• Develop and implement the annual marketing plan for the region.
• Create marketing plans for assigned programs, including market analysis and financial feasibility studies.
• Assist facility departments with new business and marketing plans.
• Continuously monitor the effectiveness of new and existing marketing plans.
• Represent the facility with business leaders, physicians, the community, and the media.
• Maintain strong interpersonal skills with internal teams and external stakeholders.
• Serve as a liaison between outside promotion agencies.
• Consult with other departments to collaborate on marketing and business plans.
• Remain flexible and organized while functioning effectively under stressful conditions.
• Support and maintain a culture of safety and quality.
• Drive census (occupancy), including skilled census, at a high level.
• Strengthen relationships between existing and new customers.
• Build new long-term customer relationships using existing network and industry connections.
• Provide accurate and timely territory plans and pipeline forecasts.
• Communicate administrative directives to staff and encourage interactive departmental meetings and discussions.
• Actively participate in performance improvement and continuous quality improvement (CQI) activities.
• Represent the organization in a positive and professional manner within the community.
• Comply with organizational policies regarding ethical business practices.
• Communicate the facility mission, ethics, and goals, including the department’s focus statement.
• Perform other duties as assigned.

Scope of Work

The director oversees sales and marketing for the Missouri region and develops plans for census growth based on the needs and strengths of each center. The scope includes niche development and hospital partnership strategy. The director thinks globally and strategically and indirectly manages Center managers.

Online Sales and Marketing Management

• Manage at a strategic level the online component of sales and marketing, including website development and online advertising.

Education

Bachelor’s degree ( Master’s preferred ) or an equivalent combination of Sales and Marketing

Minimum Experience

• Minimum of 4 years of direct sales experience
• Minimum of 3 years of successful sales management

Travel

Ability and desire to travel through the state territory.

Compliance and Ongoing Participation

• Complete annual education requirements.
• Meet regulatory requirements.
• Complete work within designated timeframes.
• Attend committee, CQI, and management meetings as appropriate.