Program Marketing Manager

Join Aims Community College as a Program Marketing Manager in Greeley, Colorado. This onsite role offers a salary range of USD 70,397 to 76,029 per year. You will lead the strategy, execution, and optimization of enterprise marketing systems for the college’s 200+ academic programs, overseeing CRM, web environments, paid media, analytics, and campaign orchestration within the Marketing and Communications Department.

Benefits

• Benefits are effective immediately
• 100% employer provided medical & dental coverage for employees (employee only option)
• 85% employer provided medical & dental coverage for employee's spouse and/or family
• Voluntary vision insurance
• Staff Annual Leave (minimum accrual of 15 days) & Sick (minimum accrual of 12 days)
• 17 paid holidays and 3 personal days each year
• Summer schedule: 4-day work week - Fridays Off
• Employer paid long-term disability and life insurance premiums
• Tuition waiver & reimbursement for employees
• Tuition waiver for dependents
• PERA employer (see www.copera.org for comprehensive benefits)
• Additional supplemental benefits & retirement programs available
• Access to the PERC (Aims gym) for employee & one guest
• Free parking on all campuses

Responsibilities

• Manage and optimize the enterprise marketing systems supporting 200+ academic programs.
• Configure and maintain CRM workflows, audience segmentation, automation logic, and attribution models.
• Serve as a strategic and technical partner to faculty and program leadership.
• Translate academic goals into scalable marketing system solutions.
• Manage the end-to-end marketing process for priority programs—from intake and planning through execution, optimization, and reporting.
• Provide hands-on systems and campaign support for the top tier of programs with emergent or high-impact marketing needs.
• Ensure systems operate efficiently and securely, in alignment with enrollment strategy and institutional priorities.
• Manage a portfolio of 200+ academic programs, prioritizing effort based on enrollment goals, market demand, and institutional strategy.
• Lead integrated marketing campaigns that balance short-term recruitment needs with long-term brand and program positioning.
• Support early-stage program development with market research, positioning, and go-to-market strategy.
• Lead go-to-market implementation of 2–3 new academic programs annually, including marketing strategy, execution, and post-launch analysis.
• Develop standardized playbooks, workflows, and templates to ensure consistency and scalability across programs.
• Integrate CRM, web landing pages, email platforms, paid media, and analytics into a cohesive marketing ecosystem.
• Design automated workflows and campaigns to enhance recruitment and conversion.
• Implement advanced SEO and SEM strategies to improve visibility and competitiveness.
• Manage A/B testing and optimize channel performance.
• Evaluate tools and vendors for feasibility, ROI, and compliance. Provide strategic oversight of paid media, vendors, creative partners, and research partners.
• Leverage analytics platforms to measure KPIs, ROI, and enrollment impact.
• Translate complex data into actionable insights for leadership and program stakeholders.
• Provide forecasting, performance analysis, and recommendations to guide future marketing investment.
• Use data to inform campaign strategy, budget allocation, and prioritization decisions.
• Supervise contract staff, student workers, and/or interns supporting program marketing execution.
• Provide training and consultation to faculty and staff on marketing systems, workflows, and best practices.
• Collaborate with Enrollment Management, IT, Institutional Research, Risk Management, and external partners.
• Manage vendor relationships and contracts related to paid media, creative services, and research.
• Oversee assigned budgets, ensuring efficient, compliant, and results-driven use of funds.
• Ensure marketing systems and practices comply with FERPA, GDPR, and institutional data governance policies.
• Establish and maintain risk assessment protocols for campaigns, platforms, and vendors.
• Guarantee content accuracy and system outputs to reduce risk of misinformation affecting recruitment or accreditation.
• Serve as a point of escalation for program related crisis communications.
• Develop mitigation strategies for campaign underperformance, budget overruns, or misalignment with enrollment targets.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, Public Relations, or related field
• Two years of progressive marketing experience, including responsibility for campaign development, digital strategy, and/or marketing automation, or an equivalent combination of education and/or work experience
• Experience developing marketing strategies and implementing campaigns
• Strong project management capabilities and ability to prioritize multiple program needs
• Excellent written and verbal communication skills
• Ability to build collaborative relationships
• Creative problem-solving orientation supported by strong critical thinking
• High level of organizational awareness and commitment to cross-functional alignment
• Comfortable navigating both fast-paced marketing environments and long-term strategic planning cycles
• Ability to interpret data and translate insights into action
• Adaptability when responding to emergent marketing needs or shifting enrollment priorities
• Ability to navigate complex organizational systems to complete projects and achieve marketing goals

Technologies

• Element451, Slate, Salesforce, HubSpot, Google Analytics 4, Google Tag Manager, Looker Studio, Google Ads Manager, Meta Ads Manager, LinkedIn Ad Manager

All Applicants

Compare your previous work experience to the job duties listed on the job posting under job description. Enter the job duties you have performed under the "Work Experience" section on your job application. We evaluate your experience based on this information.

Screening/Selection

To be considered, please provide a thorough and complete application. Initial screening will be conducted by a committee based on completed application materials.