Product Marketing Specialist – Clinical NA

Ivoclar Vivadent Inc. is hiring a Product Marketing Specialist for Clinical NA in Amherst, NY (onsite).

Responsibilities

• Demonstrate knowledge of specific clinical products
• Support development and implementation of integrated marketing strategies and campaigns
• Coordinate advertising and media plans, and help manage public relations for the SBU with the Marketing Communications department
• Work with, and under direction of the Senior Marketing Manager, Clinical NA, on introduction of new products to market
• Assist with product life-cycle management within the SBU in line with the North America strategic plan
• Conduct market research to track industry trends, competitor activity, and market dynamics
• Support creation of messaging and product positioning to differentiate in the market
• Support planning and execution of product launches, including:
  • Developing launch plans
  • Coordinating cross-functional teams (product development, sales, marketing)
  • Creating marketing materials
  • Organizing launch events and/or campaigns

Requirements

• Bachelor’s Degree in Business, Marketing, Communications, or a relevant degree
• At least 3 years of experience (product management preferred)
• Excellent organization, communication, and interpersonal skills
• Strong problem-solving skills
• Strong collaboration skills with the ability to work cross-functionally
• Microsoft Office Suite proficiency required

Location and Compensation

• Location: Amherst, NY (onsite)
• Salary: USD 55,000 - 65,000 per year

Education

• Bachelor’s Degree in Business, Marketing, Communications or relevant degree

Technology

• Microsoft Office Suite