Product Marketing Manager, Social Marketing

Onsite in Seattle, WA, this role offers a strong salary range of USD 80,200 to 113,700 per year, plus a benefits package designed to support your work and life. The position centers on shaping social marketing programs by translating business and brand objectives into social-first content, collaborating with creator teams, and aligning with cross-functional teams to optimize performance. A Bachelor’s degree and at least two years of marketing experience are required.

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Parental leave

Responsibilities

• Develop social-first concepts and assets that stay visually consistent, culturally relevant, and aligned with Social Marketing guidelines.
• Track social and cultural trends, surfacing opportunities to engage customers with timely, high-relevance content.
• Collaborate with creator teams to enable creator-led advertising programs, translating creator content into scalable social campaigns that meet customer needs and business goals.
• Manage the end-to-end creative workflow for assigned projects, from brief development through final delivery, ensuring assets are on time, on spec, and within brand standards.
• Coordinate with Merchandising, Creator Programs, Product Marketing, and Marketing teams to align creative output with campaign goals and customer needs.
• Track and report on creative performance to identify learnings, inform optimization, and improve future campaign execution.
• Build and maintain scalable templates, guidelines, and toolkits that help the team move quickly across seasonal, tentpole, and trend-driven moments.

Requirements

• Bachelor's degree
• 2+ years of professional non-internship marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience in social content creation

Preferred Qualifications

• Experience with onsite marketing, lifecycle marketing and digital advertising
• Experience managing creative workflows using project management tools
• Familiarity with paid social advertising
• Knowledge of creator economy trends and influencer marketing best practices
• Ability to thrive in ambiguous, fast-moving environments with competing priorities
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences