Partnership Marketing and Programs Manager

Marin County Tourism is seeking a full-time Partnership Marketing and Programs Manager to lead its Partnership Program. The role will help retain current partners, grow new relationships, and coordinate partnership marketing administration, programs, and related support across teams under the President & CEO.

Key Responsibilities

• Oversee the Partnership Program, with a focus on retaining current partners and building new relationships.
• Proactively engage non-lodging businesses within the visitor market to raise awareness of MCT partnership benefits and support business joining.
• Follow up on partnership inquiries and leads via email or phone.
• Develop and implement partnership marketing materials, including partner application components and benefits for both print and digital uses.
• Manage partnership administration, including monthly invoicing through FreshBooks and sending invoices to partners via email.
• Update contact information across all relevant systems.
• Manage partner account payments and deposits.
• Support partnership retention efforts and handle partnership terminations.
• Create and maintain website listings (including photos) and update partner information across applicable website pages.
• Share partner-related updates with the MCT team and support staff via Basecamp email communication.
• Lead partnership public relations activities, including increasing regular communication with non-lodging partners through emails and phone calls.
• Attend chamber and industry partner mixers and events.
• Lead MCT partner collaborations and fam tours, including West Marin 101 Day.
• Identify new opportunities for MCT to engage with the greater Bay Area community and communicate MCT involvement to staff and the board.
• Create and manage value-added offerings such as a Passport program and/or co-op map programs, along with annual gatherings for partners.
• Collaborate with the President on partner business promotion in digital newsletters and for advertising stories.
• Ensure partner events are communicated to the MCT support team for posting on the MCT events calendar.
• Represent MCT at partner events when available.
• Maintain an up-to-date inventory of partner and MCT marketing collateral, ensuring brochures are current and MCT maps are distributed properly.
• Under the Director of Sales and Marketing guidance, assist with film-related inquiries and activities in Marin County, including responding to industry inquiries and connecting production contacts with local resources.
• Ensure film-related website information is accurate and current, including locations, permits, contacts, and resources.
• Assist local film commissions, businesses, and lodging partners to support film-related visitor activity.
• Serve as a go-to resource for lodging inquiries throughout Marin County.
• Collaborate with MCT staff by providing administrative and marketing expertise on website content, collateral, membership/partnership programs, and special projects.
• Use technical capability to manage systems (computer, copier, and website backend) and troubleshoot as needed.
• Attend required meetings (staff, board, etc.).
• Contribute to annual budget development and short- and long-term financial planning.
• Participate in community public relations efforts and maintain general workplace cleanliness and safety standards.
• Model positive leadership to inspire team performance and complete additional duties as assigned by the President & CEO.
• Strengthen Partnership Program benefits and improve partnership administration practices.
• Develop and maintain effective Partnership Programs that drive tourism in Marin County, building partner satisfaction so partners actively advocate for MCT and raise public awareness of partnership benefits.

Film Liaison Resource Assistance (Scope)

• Respond to film industry inquiries and connect production contacts with appropriate local resources.
• Ensure all film-related website information remains accurate and current, including locations, permits, contacts, and resources.
• Assist local film commissions, businesses, and lodging partners to support film-related visitor activity.

Required Qualifications

• College degree preferred, with 3 years experience in DMO management, or at least 8–10 years of relevant professional experience in marketing, association/partnership management, sales, or hospitality/hotel environment.
• Working knowledge of partnership administration and visitor advertising/promotion practices, with demonstrated partnership marketing skills.
• Proficient capabilities in hospitable service, administration, account management, and negotiation.
• Solid understanding of SEO and internet marketing; proficiency in Outlook, Word, Excel, Publisher, database and website management systems.
• Familiarity with Marin County lodging and conference/group industry (preferred).
• Experience working with advertising, marketing, market research, PR, and communications agencies.
• Excellent written and verbal communication, including the ability to influence others while accurately representing MCT positions.
• Demonstrated leadership in building long-term relationships with small to mid-size businesses.
• Understanding of operational demands facing businesses and a track record of developing supportive programs.
• Awareness of private, public, and governmental institutions shaping hospitality/tourism industry.
• Must either live in Marin County or be closely familiar with the region to make informed referrals and participate in local industry events.
• Energetic, enthusiastic, and committed to MCT’s mission with strong customer service orientation, follow-through, and results focus.
• Strong phone presence with a warm and professional tone in all phone interactions.
• Polished communicator with strong public speaking skills, initiative, judgment, and diplomacy.
• Highly organized with strong deadline management and ability to manage multiple priorities.
• Above-average administrative and technical skills, including proficiency in Word, Excel, Outlook, and data management systems.
• Entrepreneurial, adaptable, and comfortable navigating growth and change.
• Team-oriented and participative, with the ability to think creatively while maintaining sound business judgment.
• Solid working knowledge of Marin County.

Technologies

• FreshBooks
• Basecamp
• Outlook, Word, Excel, Publisher
• Database and website management systems
• SEO

Compensation and Benefits

• Employment type: Full-time, salaried position
• Reports to: President & CEO
• Salary range: USD 70,000 - 76,000 per year
• Work location: In person (San Rafael, CA)
• After 90 days: Potential increase in salary based on performance, plus benefits
• Benefits include: 42 hours sick and 10 vacation hours (accrual based), holiday pay for 9 observed holidays, medical, dental, and 401K programs provided
• 401(k) and matching: 401(k) and 401(k) matching
• References: References will be expected

Additional Information

Required meetings may include staff and board sessions. The role includes completing additional duties as assigned by the President & CEO.