Media Strategist

Responsibilities

• Act as the primary subject-matter expert guiding the Haslam College of Business podcast content and direction
• Research, identify, and curate podcast guests aligned with university priorities, scholarly expertise, and audience interests
• Create and propose episode concepts, topics, and interview questions
• Compile background research and briefing materials for each episode
• Coordinate editorial planning, content calendars, and podcast-related activities
• Ensure podcast themes and messaging align with the institutional brand, mission, and storytelling goals
• Identify trends in higher education and student life to inform episode topics
• Draft episode outlines, show notes, titles, and promotional copy
• Review and refine content for accuracy, clarity, and adherence to university standards
• Assess listener feedback and engagement metrics to guide future content decisions
• Design and execute digital marketing strategies to promote podcast episodes and related initiatives
• Produce compelling written and visual content to support promotion across websites, social media, digital ad campaigns, emails, and other channels
• Apply SEO, GEO, and AEO best practices to descriptions, show notes, ads, web pages, and promotional content
• Derive data-informed improvements to content strategy and digital outreach
• Collaborate with designers, videographers, and marketing colleagues to create promotional assets
• Manage and monitor the HCB podcast's social media accounts, including content creation, scheduling, posting, and community engagement
• Track audience engagement, respond to comments and messages, and foster an active online community
• Analyze social media and podcast performance metrics to inform content and promotional strategies
• Serve as the lead content creator and manager for the college's podcast social channels
• Produce episode-specific and overall podcast analytics reports for college partners and administrators
• Coordinate with campus partners, host, staff, agency partners, and external guests to support production and promotion
• Stay current on podcasting trends, digital marketing best practices, and higher education communications strategies
• Perform other related duties as assigned

Qualifications

• A bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or a related field
• Two to four years of experience in podcast production support, digital marketing, social media management, or content development
• Excellent organizational and project-management skills
• Strong research and interview preparation abilities
• Creative thinker with meticulous attention to detail
• Ability to collaborate effectively and manage multiple priorities in a deadline-driven environment
• Strong writing and editing skills with the ability to tailor content for multiple platforms
• Working knowledge of SEO principles and digital content optimization
• Experience managing social media platforms and engagement strategies
• Applicants must be legally authorized to work in the United States on a full-time basis without the need for visa sponsorship

Location and Work Arrangement

Location: Knoxville, TN. This is a hybrid role requiring four days in the office and one day remote each week.

Compensation and Benefits

Compensation and benefits: UT market range: 09

Application Instructions

• Resume
• Cover Letter
• List of 3 Professional References
• Portfolio or links to previous work (campaign elements, creative assets, or production samples) are encouraged but not required