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US Aviation Academy

Marketing Technology Specialist

US Aviation Academy
Denton, TX $75k - $92k/yr Full time Posted 1d ago
Marketing Business Systems Campaign Management Channel Management CRM Data Integration Design Tools Digital Marketing Email Marketing Hubspot Lead Generation Marketing Analytics Marketing Automation Marketing Technology Program Management Relationship Management Reporting and Analytics
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Job Description

The Marketing Technology Specialist will manage the marketing technology stack and the web backbone, including HubSpot, the website, campaign tracking, attribution, and executive reporting. The role ensures campaigns are deployable and marketing spend is traceable to programs, personas, and locations. This is an onsite position based in Denton, Texas.

Responsibilities

  • Manage HubSpot as the core marketing hub, handling lead capture, email and SMS communications, workflows, and reporting.
  • Oversee the website end-to-end, including WordPress landing page creation, page design and builds, updates, and ongoing site management.
  • Plan and execute campaigns across web, email, and connected channels, owning the technical deployment from build through launch.
  • Establish and enforce the PROGRAM-PERSONA campaign code and UTM tracking taxonomy across all channels.
  • Develop and maintain attribution and location-level cost-per-student and ROI reporting.
  • Produce the marketing performance dashboard and provide the data feed for the weekly Tower Report.
  • Launch and manage lifecycle and email nurture programs until this function evolves into its own role.

Requirements

  • Minimum of 3 years in marketing operations, marketing technology, or CRM/marketing-automation administration.
  • Hands-on HubSpot (or comparable CRM/MAP) administration experience.
  • Working proficiency in WordPress, including building landing pages and templates, managing plugins, and maintaining a production site.
  • Strong analytical skills with fluency in attribution, UTMs, dashboards, and spreadsheets.
  • Proven track record in standing up tracking and reporting from limited or missing baselines.

Technologies

  • HubSpot
  • WordPress
  • Looker
  • Power BI
  • Elementor
  • WPBakery
  • HTML
  • CSS

Compensation

USD 75,000 - 92,000 per year

Benefits

  • 401(k)
  • 401(k) matching
  • Health insurance
  • Paid time off
  • Vision insurance

Company Overview

US Aviation Academy is a leading flight training institution that has grown rapidly since its inception, now operating multiple locations with a strong emphasis on safety, professionalism, and excellence in training. The academy partners with colleges nationwide and continually expands its programs and facilities to support aviation education.

Location

On-site in Denton, Texas

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