Marketing Systems Specialist
Job Description
Responsibilities
- Analyze marketing department system and technology needs.
- Identify gaps, inefficiencies and opportunities to streamline processes and improve performance.
- Partner with cross-functional teams to prioritize initiatives.
- Develop implementation plans.
- Drive adoption of new or enhanced systems and workflows.
- Administer and optimize marketing and sales-support platforms (e.g. digital asset management, project management, reporting, lead generation and trade show tools) to ensure alignment with business objectives.
- Manage system lifecycle activities, including vendor coordination, license administration, contract renewals and ongoing system configuration and enhancements.
- Lead and support project management efforts for system implementations and process improvements.
- Monitor timelines, deliverables and stakeholder communication.
- Ensure ongoing system effectiveness through performance monitoring, issue resolution, reporting.
- User training on new features and best practices.
- Perform additional responsibilities within the scope of the role and aligned with the employee’s training and demonstrated competencies.
Requirements
- Bachelor’s degree in marketing, business, information systems or a related field, or equivalent combination of education and experience.
- Three to five years of experience in marketing operations, systems administration, project management or a related role.
- Experience administering and optimizing software platforms, with preferred exposure to marketing, sales or project management tools.
- Demonstrated ability to analyze processes, identify inefficiencies and implement practical, scalable solutions.
- Strong project management skills with the ability to prioritize work, manage timelines and coordinate cross-functional stakeholders.
- Effective communication skills to translate technical concepts into clear, actionable information for business users.
- Detail-oriented with strong organization and follow-through to ensure accuracy, system integrity and timely execution.
- Some travel and night/weekend work possible.
- Strong interpersonal and communication skills.
- Innovative problem-solving with a team-oriented mindset.
- Familiarity with Musco solutions is a plus.
Benefits
- Health insurance plans
- Vision insurance
- Dental insurance
- Paid time off (PTO)
- 401k
- Profit sharing
About Musco
Musco Sports Lighting has specialized in sports and large-area lighting and technology for more than 50 years, delivering innovative solutions for projects in over 135 countries. The company is headquartered in Oskaloosa, Iowa, and employs more than 2,100 team members worldwide. Musco has been named an Iowa Top Workplace by The Des Moines Register (2023–2025) and a USA TODAY Top Workplace (2025–2026).
Team culture and partnerships
Musco offers meaningful work within a team-first culture that emphasizes continuous learning and professional development. The company values work-life balance and provides flexibility for community involvement, family activities and personal time. The benefits package is generous, including diverse health plans, vision and dental coverage, PTO, a 401k plan, profit sharing, and more.
At Musco
We make it happen and invite you to contribute to our collaborative environment.
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