Marketing Strategist

Stone Mall LLC is seeking a hands-on Marketing Strategist/Marketing Analyst to support showroom growth through daily social content, lead capture and nurturing, and Meta Ads performance. This is an on-site role in Deerfield Beach, FL, focused on generating visits, leads, and sales.

Role Overview

You will personally create and publish daily social media content, manage and grow key social channels, and support CRM and trade marketing efforts. The position also includes planning, launching, optimizing, and reporting on Meta Ads campaigns (Facebook and Instagram), with ongoing improvements based on KPI performance.

Key Responsibilities

• Create daily photo, video, Reels, and TikTok content featuring slabs, showroom experiences, and finished project inspiration.
• Manage and grow Instagram, Facebook, and other social channels.
• Capture and nurture leads through CRM and internal systems.
• Develop email and WhatsApp campaigns for past buyers, prospects, and trade accounts.
• Support marketing efforts for designers, fabricators, contractors, and builders.
• Assist with events, showroom activations, promotions, reviews, follow-up activities, and simple performance reporting.
• Plan, launch, optimize, and report on Meta Ads campaigns (Facebook and Instagram).
• Develop content strategies aligned with business goals and lead generation.
• Monitor campaign performance, analyze KPIs (CTR, CPC, CPL, ROAS, conversions), and continuously improve results.

Required Qualifications

• 3–5 years of hands-on experience in marketing, social media, or content creation, including content creation done personally (not only oversight).
• Proficiency with Canva, Photoshop, CapCut, or similar tools, with a portfolio or content samples required to apply.
• Strong visual sensibility and the ability to produce premium, on-brand content.
• Comfort tracking results and adjusting campaigns based on performance.
• English at Advanced/Fluent level (required).
• Spanish (Intermediate or higher) or Portuguese (Intermediate or higher) required; both are a plus.

Useful Experience and Add-on Skills

• Experience in stone, countertops, interior design, construction, home improvement, or luxury retail.
• Email and CRM marketing experience using Mailchimp, HubSpot, or similar platforms.

Technology and Tools

English, Spanish, Portuguese, Canva, Photoshop, CapCut, Instagram, Facebook, Reels, TikTok, Meta Ads, WhatsApp, Mailchimp, HubSpot.

Compensation and Schedule

• On-site in Deerfield Beach, FL
• Schedule: Monday–Friday with occasional Saturdays
• Compensation: $25.00–$27.00 per hour, based on experience and portfolio strength

Benefits

• Comprehensive medical benefits package
• Health insurance
• Life insurance
• Paid sick time
• Paid vacation
• Paid time off
• Company-observed holidays

How to Apply

A portfolio, reel, or content samples are required to be considered. Please include a link or attached files showing your own photo/video work, as applications without content samples will not be reviewed.

Application Questions

• Do you have hands-on experience personally shooting and editing Reels/TikTok content (not just directing a team)?
• Are you comfortable working on-site in Deerfield Beach, Monday–Friday, with occasional Saturdays?
• Do you speak Spanish or Portuguese at an intermediate level or higher? Which one(s)?