Marketing Specialist, Property Marketing
Job Description
CBRE Marketing Analyst / Marketing Specialist, Property Marketing focuses on basic marketing research, campaign creation, and coordination with designers and sales teams to produce marketing collateral for commercial real estate listings.
Responsibilities
- Collaborate with sales teams to understand property marketing needs and support listing and marketing activities.
- Assist in selecting marketing strategies for listings and connect teams to relevant property marketing resources.
- Provide marketing ideas, concepts, and solutions for executing creative initiatives.
- Assist with messaging, light copywriting, branding, and ideation.
- Support creation of marketing collateral for commercial real estate listings, including brochures, eblasts, websites, signage, offering memorandums, and other materials as needed.
- Help manage projects from kickoff to delivery, collaborating with the regional Design Team to execute deliverables.
- Maintain project schedules using the project management platform.
- Help outline creative briefs.
- Research and source content.
- Coordinate with vendors as appropriate.
- Relay project needs to designers.
- Review drafts for quality control.
- Organize project files on Box with structured folders and consistent naming conventions.
- Support management of outsourced graphic support (maps, site plans, stack plans).
- Ensure adherence to CBRE brand and legal requirements.
- Help ensure deadlines and expectations are met.
- Develop the ability to prioritize tasks and communicate timelines effectively in a fast-paced environment.
- Assist with quality control by reviewing and proofreading for errors or unacceptable standards.
- Support crafting of messaging, themes, and differentiators for property marketing.
- Attend and contribute to kickoff strategy, status updates, follow-up, and presentation preparation meetings.
- Collaborate with the graphic design team to support client-specific design approaches.
- Act as a liaison between brokers and designers to determine branding and messaging for presentations and proposals.
- Make minor design edits to existing materials as needed.
- Gather information from brokers, subject matter experts, and other team members to generate content.
- Collaborate with team members and build positive relationships with sales professionals, stakeholders, and platform partners.
- Support additional initiatives as needed.
- Follow standardized procedures to achieve objectives and meet deadlines.
- Communicate clearly, ask questions, and confirm understanding.
Requirements
- Bachelor's Degree preferred with up to 3 years of relevant experience; combination of experience and education may be considered in lieu of degree.
- Ability to apply established procedures to solve standard problems.
- Experience analyzing information and applying standard practices to make judgments.
- Knowledge of Adobe Creative Suite, including InDesign.
- Strong proficiency with Microsoft Office Suite.
- Excellent verbal and written communication skills.
- Ability to manage and prioritize multiple projects and deadlines.
- Organizational skills with a curious, proactive mindset.
- Strong interpersonal and communication skills with a positive, inquisitive approach.
- High attention to detail, accuracy, and quality in deliverables.
- Strong time management with the ability to handle multiple projects simultaneously.
- Demonstrated efficiency, speed, and reliability in a fast-paced environment.
Technologies
- Adobe Creative Suite, including InDesign
- Microsoft Office Suite
- Box
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Vision insurance
- Discretionary bonus
About the Role
- As a CBRE Marketing Analyst, also known as Marketing Specialist, Property Marketing, you will perform basic marketing research and assist in creating property marketing campaigns and deliverables.
- You will collaborate with designers and sales support professionals to produce high-quality marketing deliverables.
Why CBRE
- CBRE is a global leader in commercial real estate services and investment, helping businesses and people thrive.
- We are dynamic problem solvers and forward-thinking professionals who create meaningful impact.
- Our collaborative culture is rooted in respect, integrity, service and excellence, and we value diverse perspectives and backgrounds.
- At CBRE, you have the opportunity to chart your own course and realize your potential.
- We welcome all applicants.
Our values in hiring
- CBRE is committed to fostering a culture where everyone belongs and values diverse perspectives and experiences.
- We welcome all applications.
Candidate Accommodations
- CBRE provides reasonable accommodations in job application procedures for individuals with disabilities.
- If you require assistance due to a disability in the application or recruitment process, please contact [email protected] or call +1 866 225 3099 (U.S.) or +1 866 388 4346 (Canada).
Equal Employment Opportunity
- CBRE is an equal opportunity employer and values diversity.
- We provide equal employment opportunities to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, or any other protected status.
Similar Jobs
F