Marketing Specialist

Marketing Specialist role supporting University of Rochester Medicine Home Healthcare marketing and communications execution in a hybrid setup in Webster, NY.

Responsibilities

• Maintain the social media content calendar and support day-to-day management of Facebook, Instagram, and LinkedIn.
• Draft, schedule, and publish social content aligned with established brand voice and marketing priorities.
• Coordinate content, assets, and approvals for upcoming posts; proactively identify content opportunities across the organization.
• Monitor engagement, flag or respond to comments and messages as appropriate, and track basic performance metrics.
• Stay current on social media trends and best practices; recommend relevant ideas or approaches.
• Support development and distribution of the employee newsletter by gathering content from departments and subject-matter experts, plus drafting, proofreading, and formatting for internal audiences.
• Manage and maintain content for the agency’s intranet, helping ensure information remains current, accurate, and engaging.
• Create, format, and update brochures, flyers, newsletters, social graphics, and other marketing materials using Canva and/or Adobe Creative Suite.
• Support content development for both print and digital communications.
• Ensure materials follow established brand guidelines and review processes.
• Maintain an organized inventory and digital library of current marketing materials; identify outdated items needing updates or replacement.
• Coordinate printing, ordering, and distribution of marketing collateral.
• Capture basic photography and short-form video content for social media and other communications needs.
• Coordinate project workflows, including gathering information and assets, routing materials for review, and following up on outstanding approvals or deliverables.
• Coordinate vendor orders, invoices, and production timelines related to marketing materials and services.
• Organize and maintain marketing files, templates, brand assets, and shared resources.

Requirements

• Associate’s or bachelor’s degree in marketing, communications, public relations, or a related field preferred.
• Relevant internship, academic, or professional experience may be considered.
• Internship or early-career experience in marketing, communications, public relations, or social media.

Skills & Tools

• Facebook, Instagram, LinkedIn
• Canva
• Adobe Creative Suite

Schedule

• Monday–Friday, 8:00 AM–4:30 PM
• Hybrid work model

Location

• Webster, NY (hybrid)

Pay

• $18.33–$38.90 per hour

Education

• Associate’s or bachelor’s degree in marketing, communications, public relations, or a related field