Marketing Specialist

Booz Allen seeks a Marketing Specialist to design, develop, and execute materials and campaigns for the Army, leveraging SEO and digital communications tools within cross-functional teams to advance program objectives. This onsite role is based in Washington, DC.

Responsibilities

• Design, develop, and execute a range of materials and campaigns for the Army.
• Create persuasive, optimized communications aligned with the program's strategic goals.
• Apply SEO best practices, digital communication tools, and data-driven insights to ensure cohesive messaging across operations and marketing teams.
• Build stakeholder relationships through collaboration to craft impactful campaigns that position the program for success.
• Blend creative thinking with technical capability to produce engaging content for multiple platforms and support initiatives that strengthen program objectives.
• Coordinate with the Digital Content Strategist to refine strategies for the website, social media, and digital communications, or lead efforts to drive storytelling and compelling narratives in support of the organization's mission.

Requirements

• At least 2 years of experience in public relations, marketing, or content creation.
• Experience managing websites, developing social media strategies, and working with digital content platforms.
• Knowledge of current content marketing trends and emerging communication technologies.
• Ability to collaborate effectively across cross-functional teams.
• Demonstrated creativity paired with strong attention to detail.
• Ability to obtain a Secret clearance.
• Bachelor’s degree in Communications or Marketing.

Benefits

• Health benefits
• Life benefits
• Disability benefits
• Financial benefits
• Retirement benefits
• Paid leave
• Professional development
• Tuition assistance
• Work-life programs
• Dependent care
• Recognition awards program

The Opportunity

Strong stakeholder communication is essential to growing an organization and reflecting its mission, values, and objectives. As a marketing professional, you will inform and engage key audiences through strategic messaging and innovative solutions. We seek an experienced Marketing Specialist to design, develop, and implement Army-focused materials and campaigns, strengthening the program through compelling and optimized communications aligned with strategic goals.

Your expertise in SEO, digital tools, and data-driven decision-making will shape cohesive messaging across operations and marketing teams. Your collaborative approach will build relationships with stakeholders and help develop campaigns that position the program for success. You will combine creativity with technical skill to author engaging content for various platforms and support initiatives that bolster the program’s objectives. Whether coordinating with the Digital Content Strategist to refine website, social media, and digital communications strategies or leading storytelling efforts, you will play a key role in advancing the organization’s mission.

Nice If You Have

• Experience creating engaging and optimized content with a focus on SEO strategies
• Experience supporting matrixed teams in a collaborative work environment
• Experience with analytics tools to monitor content performance and drive improvements
• Experience working with the Department of Defense or a related government agency
• Ability to align tactical and strategic objectives in marketing and communication efforts
• Excellent verbal and written communication skills
• Strong organizational skills

Clearance

Applicants selected will be subject to a security investigation and may need to meet eligibility requirements for access to classified information.

Compensation

Salary at Booz Allen is determined by multiple factors, including location, the individual's education, knowledge, skills, competencies, experience, contract-specific affordability, and organizational requirements. The projected compensation range for this position is 55,200 to 126,000 USD annually. The listed estimate represents the typical salary range for this role and is one component of Booz Allen’s total compensation package.

Identity Statement

As part of the hiring process, you will undergo an identity verification process that uses biometrics and artificial intelligence to ensure authenticity and prevent fraud. Candidates are expected to be on camera during interviews and assessments, and Booz Allen may take your photograph to verify identity.

Candidate AI Usage Policy

AI tools are part of Booz Allen's daily operations, and the company promotes responsible and ethical use of such tools. Use of artificial intelligence or other tools to assist with interview responses is prohibited unless explicit permission is granted.

Work Model

• Remote: The role may require on-site work at Booz Allen or a customer facility on occasion.
• Hybrid: Regular work from a Booz Allen facility is expected, with potential visits to customer facilities as needed.
• Onsite: Work will primarily occur at a Booz Allen office or customer facility, with direct collaboration with colleagues and customers as required.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other status protected by applicable law.