Dynamic marketing and public relations specialist role based in Casselberry, FL onsite, with an annual salary range of $42,000 to $55,000.

Develop and execute integrated marketing plans across digital and traditional channels, including social media, content marketing, email campaigns, and print advertising.
Grow and manage social platforms by creating engaging content, monitoring interactions, and analyzing performance to optimize outreach.
Apply SEO best practices to boost website visibility and organic rankings, using tools like Google Analytics and Google Ads for data-driven decisions.
Coordinate advertising sales activities by identifying opportunities for brand promotion across media outlets and digital campaigns.
Oversee marketing automation workflows to streamline campaigns, nurture leads, and enhance engagement via WordPress, HTML, and related marketing software.
Research market trends, competitors, and target audiences to inform strategic planning and content creation.
Write persuasive copy for press releases, blog posts, ad copy, product descriptions, and social content aimed at B2B audiences.
Collaborate with product management to align marketing initiatives with business goals while managing budgets to maximize ROI.
Track campaign performance using analytics tools and provide regular insights to optimize ongoing efforts.
Build and maintain relationships with existing and prospective clients through onsite visits and representation at industry events, coordinating trade show materials and booth setup.

Proficiency in SEO, multichannel marketing, social media, and digital advertising platforms such as Facebook Advertising and Google Ads.
Strong skills in Adobe Creative Suite (Photoshop, Illustrator); familiarity with HTML and WordPress for website management.
Experience in content marketing across multiple channels; B2B marketing experience is highly desirable.
Experience with marketing automation tools to nurture leads and automate outreach campaigns.
Excellent research capabilities combined with strong copywriting skills to craft messaging for target audiences.
Ability to analyze data using Google Analytics and other analytics tools to measure success and inform strategies.
Experience in print advertising in addition to digital initiatives; understanding of e-commerce is a plus.
Strong sales acumen with the ability to support advertising sales efforts and budgeting to align resources with priorities.
Associate or bachelor’s degree in Marketing, Communications, Business, or a related field preferred; bilingual English/Spanish is a plus.

Marketing & Public relaitionship Specialist

Job Description