Marketing & Outreach Coordinator
Job Description
This onsite role is based in Bloomington, IN and supports Bloomingfoods Market & Deli's marketing and outreach efforts, developing on-brand messaging, creating content across channels, and managing promotions while expanding community engagement through programs and partnerships.
Responsibilities
- Support the development of visual and written content for digital and offline communications that aligns with brand standards and is inclusive and engaging.
- Maintain the website by publishing weekly, monthly, and annual promotions, events, and programs.
- Assist with ongoing website updates, improve design and layout, accessibility, SEO, ALT text, and meta descriptions; follow best practices to optimize site performance.
- Produce digital and print materials on weekly, monthly, and quarterly cadences for promotions, campaigns, and events, including printing, cutting, laminating, and delivering in-store signage to both stores.
- Help develop original and template signage and ad copy.
- Proofread and edit all copy to ensure accuracy and clarity.
- Support social media management by posting upcoming events on Facebook.
- Capture photos and videos of products and events for marketing communications, including weekend events.
- Assist with event planning and coordination.
- Represent the Co-op at public and internal events, promoting the Co-op values in the community, including weekend events.
- Assist with owner-member communications creation and implementation.
- Contribute to strategic planning related to branding, marketing, public relations, communications, owner-member engagement, local vendors, and education and outreach.
- Help identify and cultivate partnerships with key industry players, agencies, and vendors.
- Respond to emails with a sense of urgency.
- Communicate and track tasks and projects with the Marketing & Communications Manager through clear verbal and written updates.
- Maintain honesty and ethical standards in all communications to support strong working relationships.
- Participate in ongoing monthly professional development.
- Maintain a detailed, organized agenda covering daily, weekly, monthly, and annual tasks.
- Keep digital files on your work laptop, Google Drive, and Canva organized and up-to-date.
- Perform other duties as assigned.
Requirements
- Minimum 2 years of relevant experience.
- Punctual and highly dependable.
- High ethical standards and integrity.
- Ability to work well under pressure.
- Self-motivated and driven with strong initiative.
- Excellent attention to detail and editing skills.
- Ability to work effectively in a team and independently.
- Minimal guidance required for project management.
- Responsive communicator with strong verbal and written skills.
- Excellent visual communication and interpersonal skills.
- Open to constructive feedback and collaborative by nature.
- Creative thinker with strong organizational discipline.
- Proven time management skills and ability to prioritize multiple projects to meet deadlines.
- Resourceful problem-solver with a proactive mindset.
- Graphic design capabilities.
- Intermediate photography and videography skills.
- Branding and strategic planning experience.
- Ability to create touchpoints that are on-brand; original content creation and marketing experience.
- Project management experience.
- Proficiency with Hootsuite, Squarespace, Canva, and Mailchimp; experience managing social media (Facebook, Instagram, Twitter, LinkedIn).
- Experience with the Shop Hero app, Google Drive, and related digital tools.
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