Marketing Manager, Workday Alliance, Global Ecosystem and Alliances

Deloitte’s Global Ecosystems & Alliances team is seeking a Marketing Manager to lead the planning and execution of alliance-specific programs for the Workday Alliance. This on-site role in Arlington, Virginia, partners with Workday and internal marketing teams to drive the alliance strategy, execute integrated marketing activities, and measure business impact.

Responsibilities

• Develop and implement alliance-specific marketing plans aligned with CCO business objectives
• Plan and manage event marketing and digital campaigns, including content placement, communications, client engagement and hospitality, experiences, webinars, social media, and email initiatives
• Build and maintain productive relationships with counterparts at partner organizations
• Collaborate with internal marketing stakeholders to ensure alignment of alliance activities
• Measure and report on marketing performance and business impact
• Identify opportunities to improve alliance marketing effectiveness and efficiency
• Represent Deloitte at partner marketing events and planning sessions

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum five years of marketing experience, including at least two years in alliance or partner marketing
• Proven experience managing complex B2B marketing initiatives
• Strong understanding of event marketing, digital marketing tactics, and measurement
• Excellent project management and stakeholder management skills
• Ability to work effectively in matrix organizations
• Strong analytical and problem-solving abilities

Locations

• USA - Nashville
• USA - Cincinnati
• USA - Cleveland
• USA - Columbus
• USA - Grand Rapids
• USA - Indianapolis

The Team

Global Ecosystems & Alliances is central to the firm’s strategy, working closely with industries and practice areas to orchestrate expansive business ecosystems of client and alliance relationships. By combining leading technology with deep business acumen and strong industry connections, the team delivers scalable solutions that help clients thrive in a world of constant change.

Qualifications

• Required Qualifications: Bachelor’s degree in Marketing, Business, or related field
• Minimum five years of marketing experience, with at least two years in alliance or partner marketing
• Proven experience managing complex B2B marketing initiatives
• Strong understanding of event marketing, digital marketing tactics and measurement
• Excellent project management and stakeholder management skills
• Ability to work effectively in matrix organizations
• Strong analytical and problem-solving abilities
• Preferred Qualifications: Experience with technology alliance partnerships
• Knowledge of Deloitte’s service offerings and go-to-market strategies
• Limited immigration sponsorship may be available