Marketing Data Analyst - Senior

Responsibilities

• Oversee cross‑channel performance analysis for affiliate, email, native, and display campaigns, identifying trends, risks, and opportunities for optimization
• Verify and harmonize data from multiple sources to ensure accuracy in internal reports and client deliverables
• Develop and maintain dashboards and automated reporting to enhance visibility and speed decision‑making
• Create forecasting models and ROI analyses to inform strategic investment decisions
• Collaborate with marketing, BI, and operations teams to support campaign performance and business insights
• Translate complex data into concise narratives for leadership and client stakeholders
• Identify automation opportunities and streamline processes to boost efficiency and reduce manual workload

Requirements

• 7+ years of experience in digital marketing analytics, with emphasis on affiliate, email, native, or display channels
• Solid understanding of metrics such as CPA, CPC, CPM, conversion rate, and ROI
• Hands‑on experience building dashboards and reports using Google Sheets, Excel, Domo, Tableau, Looker Studio, or similar tools
• Working knowledge of SQL, tracking pixels, tag managers, and analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Familiarity with marketing and partner platforms such as Impact.com, Google Ads, Outbrain/Taboola, Mailchimp, or similar
• Proven ability to convert complex data into clear, actionable insights
• Experience with forecasting, profitability modeling, and performance optimization strategies
• Strong communication skills to present insights to both technical and non-technical audiences
• Process‑oriented mindset with a track record of improving workflows and implementing automation

Technologies

• Google Sheets
• Excel
• Domo
• Tableau
• Looker Studio
• SQL
• Google Analytics
• Adobe Analytics
• Impact.com
• Google Ads
• Outbrain
• Taboola
• Mailchimp

Benefits

• Competitive compensation
• 401(k) with 4% company match
• Comprehensive medical, dental, and vision coverage
• Work-from-home Mondays and a work-from-home plus half-day Friday schedule year‑round
• Monthly home office and lifestyle stipend
• Monthly happy hours, team building events, and volunteer opportunities
• Dynamic, energetic, and fast‑paced work environment

In This Role, Success Means

• Marketing decisions consistently backed by accurate, timely data
• Campaign performance enhanced through clear optimization insights and strategic recommendations
• Reporting that is reliable, scalable, and easily understood by internal teams and clients
• Data processes streamlined, reducing manual effort and boosting operational efficiency
• Stakeholders trust and rely on your insights to guide business and client decisions
• Complex data translated into clear narratives that highlight performance, risks, opportunities, and recommended actions

Why Join Strand

• Opportunity to work on high‑impact performance marketing initiatives across a diverse client portfolio
• Collaborative, fast‑paced environment with strong cross‑functional partnerships
• High ownership and visibility into business‑critical decisions
• Exposure to both strategic and technical aspects of marketing analytics

Application Question

• Will you now or in the future require employer sponsorship to work in the United States?