Marketing Coordinator

Capital Dental Group is looking for an on-site Marketing Coordinator in Bakersfield, CA to support advertising campaigns and help drive business goals through research, content, and performance tracking. This full-time role offers a flexible schedule, paid time off, and comprehensive benefits including health coverage, retirement support, and employee perks.

What you’ll do

• Conduct research to understand customers’ behavior, including purchasing habits, trends, and preferences
• Design and implement marketing campaigns that support company objectives
• Set up tracking systems for online marketing activities and monitor results over time
• Track campaign progress with Office Managers and Doctors
• Identify and analyze competitors to inform strategy
• Prepare reports by collecting and analyzing sales data
• Collaborate with the design department to produce promotional materials
• Write clear product marketing copy for promotions and campaigns
• Organize promotional activities for new products and services
• Prepare monthly, quarterly, and annual forecasts

What you bring

• Proven work experience as a Marketing Coordinator, Marketing Officer, or similar role
• Knowledge of traditional and digital marketing tools
• Experience using research methods supported by data analytics software
• Expertise with SEO/SEM campaigns
• Expertise in social media management
• Strong computer skills, including MS Office, web analytics, and Google Adwords
• Familiarity with CRM and CMS software
• Excellent communication and presentation skills
• BS degree in Marketing or a relevant field (preferred)

Tools & platforms

• MS Office
• Web analytics
• Google Adwords
• Customer Relationship Management (CRM)
• Content Management System (CMS)

Schedule and pay

• Location: In person (onsite in Bakersfield, CA)
• Type: Full-time (40 hours per week)
• Schedule options: Monday to Friday (8am to 5pm) OR Monday, Tuesday, Thursday, Friday (7am to 6pm)
• Pay: $25.00 to $30.00 per hour (DOE) plus a bonus opportunity

Benefits

• 401(k) and 401(k) matching
• Retirement plan
• Health insurance
• Vision insurance
• Dental insurance
• Health savings account
• Flexible spending account
• Disability insurance
• Life insurance
• Paid time off
• Paid sick time
• Parental leave
• Bereavement leave
• Dependent care reimbursement
• Dependent health insurance coverage
• Cell phone reimbursement
• AD&D insurance
• Employee discount
• Flexible schedule
• Food provided

Physical demands

• Ability to commute between two sites
• Ability to stand or sit up to 10 hours per day
• Ability to twist and turn, if needed
• Repetitive Motion (hands)
• Handling (grasping, holding)
• Lifting and carrying up to 10 lbs
• Pushing and pulling up to 10 lbs