Marketing & Audience Experience Manager

The Marketing & Audience Experience Manager plans and executes local advertising, in-venue marketing, and audience experience initiatives for the Dallas Symphony Orchestra. This hybrid role coordinates closely with Creative Services, Communications & Media, Guest Services & Ticketing, Meyerson Operations, and Artistic Operations to support ticket sales, subscriptions, and ongoing patron engagement.

Campaign Planning and Coordination

• Partner with the Director of Marketing & Audience Development (DMAD) to set campaign timelines and ensure alignment with other Marketing and Development efforts.
• Work with the Digital Marketing Manager to keep local advertising campaigns on schedule and aligned with broader planning.
• Coordinate distribution plans for season brochures and promotional mailings in support of DMAD priorities.
• Schedule team member assignments for concert duty and communicate lobby activation responsibilities to staff.

Advertising, Media Buying, and Logistics

• Manage ad buys across radio, TV, print, OOH, and other media as needed.
• Coordinate direct mail campaign logistics, including creative production timelines, collaboration with the mailing house, and communication of patron record updates to Guest Services.
• Ensure all work follows established concert and campaign budgets by monitoring invoices and maintaining up-to-date records.

In-Venue Marketing Materials and Experience Content

• Maintain print and in-venue marketing materials, including banners, stands, posters, digital signage, brochures and booklets, and promotional giveaway items.
• Develop and manage plans for in-venue signage and collateral, partnering with Creative Services to keep design and production timelines current.
• Create and schedule in-venue videos shown on television monitors at each concert.
• Lead relevant, engaging activations for DSO concerts, community programs, donor events as applicable, and other patron touchpoints.

Activations, Reporting, and Continuous Improvement

• Coordinate annual activations aligned with subscription marketing plans for early renewals, renewals, and acquisitions.
• Review post-concert surveys and report findings and improvement opportunities with Meyerson Operations and Artistic Operations.
• Prepare monthly and campaign-specific post-concert reports.
• Evaluate tactics, assess impact, and adjust strategies to improve traditional media marketing effectiveness and patron experiences.

Collaboration, Insights, and KPI Development

• Support DMAD with community partnership execution through cross-promotion and audience engagement efforts.
• Collaborate with Communications & Media to collect patron stories, sentiments, and real-time feedback on activations.
• Work with DMAD to identify KPIs for subscriber and patron experience success.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Music Business, Communications, or an equivalent combination of education and professional experience.
• Minimum 1-3 years of marketing experience, with a focus on advertising, event production, or audience/patron engagement.
• Experience managing local advertising placements (radio, TV, print, OOH, or direct mail), including vendor and budget coordination.
• Working knowledge of audience feedback tools and post-event reporting.
• Strong writing and storytelling skills with copywriting experience.
• Demonstrated ability to think strategically and creatively.
• Ability to prioritize and manage multiple projects and deadlines across internal departments and external partners.
• Ability to troubleshoot independently and drive programs as a results-oriented team player.
• Creative aptitude for designing contests, giveaways, and interactive activations that build audience engagement.
• Strong analytical skills to evaluate audience engagement in real time and post-event, translating findings into strategy.
• Strong attention to brand consistency across in-venue materials, signage, and activations.
• Ability to adapt quickly to shifting priorities across concurrent projects.
• Passion for the arts and commitment to audience engagement and community impact.
• Proficiency in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook.

Preferred Qualifications

• Experience in the arts, entertainment, or nonprofit sector.
• Experience planning and executing live event activations, promotions, or experiential marketing.
• Experience managing event logistics, including vendor coordination, staffing, and production timelines.
• Familiarity with Tessitura or a comparable CRM/ticketing platform.

Work Location and Schedule

Location: Dallas, TX (hybrid).
Some evening and weekend work is expected to support performances, events, and community engagement efforts.

Benefits

• Competitive benefits package
• Free onsite parking
• Access to complimentary concert tickets when available