Marketing Associate II

The Marketing Associate II position at UConn Health supports the Health Marketing department by developing materials, guiding campaigns, and representing the department at events.

Responsibilities

• Analyze and evaluate marketing and communication strategies across the hospital's clinical, academic, and research pillars to reach new patients, engage current patients, and connect with other audiences.
• Apply healthcare communication techniques such as information gathering, plain language messaging, writing, editing, and design to generate creative ideas for targeted audiences and clinical services.
• Guide the development of long- and short-format marketing materials from concept to completion in collaboration with internal and external stakeholders.
• Design and write for conceptual campaigns across multiple channels, including print advertising, billboards, brochures, radio, television, digital banner ads, social media, websites, reports, and newsletters, to achieve desired results.
• Proofread and edit materials with meticulous attention to detail, adhering to the UConn Health Style Guide and AP style.
• Serve as an expert resource on brand messaging and identity to ensure a consistent voice and appearance throughout UConn Health.
• Stay informed about evolving trends in the healthcare industry, marketing, branding, mediums, and communication tools.
• Represent the department and UConn Health at local and national events and meetings.
• Performs related duties as required.

Requirements

• Possess the technical knowledge to manage marketing projects and perform multiple tasks concurrently in a fast-paced environment.
• Solid understanding of marketing techniques, with strong communication, organizational, interpersonal, analytical, and customer service skills, plus proofreading experience and meticulous attention to detail.
• Six (6) years of experience in related fields such as marketing, communications, or project management.
• A bachelor's degree in marketing, communications or a closely related field may substitute for four (4) years of general experience.
• A master's degree in a closely related field may substitute for one (1) year of the experience.
• Incumbents in this class may be required to travel within the state in the course of their daily work.
• Experience with WordPress and Adobe Creative Suite.

Technologies

• WordPress
• Adobe Creative Suite

Additional Links

• This position is Benefit eligible; click here for an overview of available benefits.
• This position is covered by the UHP Bargaining Unit; click here to review the current UHP Contract.
• This position is in salary group UHP-07; click here to review the current UHP Pay Plan.

Supervision Received

Works under the general supervision of the Chief Executive Officer of The Cato T. Laurencin Institute.

Supervision Exercised

May lead lower-level employees as assigned.

Minimum Qualifications Required

• Six (6) years of experience in related field such as marketing, communications, project management.

Substitution Allowed

• A bachelor's degree in marketing, communications or a closely related field may substitute for four (4) years of general experience.
• Master's degree in a closely related field may substitute for one (1) year of the experience.

Special Requirements

• Incumbents in this class may be required to travel within the state in the course of their daily work.
• Experience with WordPress and Adobe creative programs.

Preferred Qualifications

• Ability to manage, update, and maintain the Institute's website.
• Excellent written and verbal communication skills.

Schedule

Full-time, 40 hours per week, Monday through Friday from 8:30 am to 5:00 pm with a 30-minute unpaid meal break. The schedule may vary according to program needs. May occasionally be required to work on weekends or minor holidays. This is NOT a remote position.

Why UConn Health

UConn Health is a vibrant, integrated academic medical center that is entering an era of unprecedented growth in all three areas of its mission: academics, research, and clinical care. A commitment to human health and well-being has been of utmost importance to UConn Health since the founding of the University of Connecticut schools of Medicine and Dental Medicine in 1961. Based on a strong foundation of groundbreaking research, first-rate education, and quality clinical care, we have expanded o