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University of Connecticut

Marketing Associate II

University of Connecticut
Farmington, CT Full time Posted 24d ago
Marketing Brand Management Campaign Management Communications Content Marketing Cross-Functional Digital Marketing Healthcare Marketing Marketing Collateral Marketing Materials Marketing Strategy Project Management Social Media
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Job Description

The Marketing Associate II position at UConn Health supports the Health Marketing department by developing materials, guiding campaigns, and representing the department at events.

Responsibilities

  • Analyze and evaluate marketing and communication strategies across the hospital's clinical, academic, and research pillars to reach new patients, engage current patients, and connect with other audiences.
  • Apply healthcare communication techniques such as information gathering, plain language messaging, writing, editing, and design to generate creative ideas for targeted audiences and clinical services.
  • Guide the development of long- and short-format marketing materials from concept to completion in collaboration with internal and external stakeholders.
  • Design and write for conceptual campaigns across multiple channels, including print advertising, billboards, brochures, radio, television, digital banner ads, social media, websites, reports, and newsletters, to achieve desired results.
  • Proofread and edit materials with meticulous attention to detail, adhering to the UConn Health Style Guide and AP style.
  • Serve as an expert resource on brand messaging and identity to ensure a consistent voice and appearance throughout UConn Health.
  • Stay informed about evolving trends in the healthcare industry, marketing, branding, mediums, and communication tools.
  • Represent the department and UConn Health at local and national events and meetings.
  • Performs related duties as required.

Requirements

  • Possess the technical knowledge to manage marketing projects and perform multiple tasks concurrently in a fast-paced environment.
  • Solid understanding of marketing techniques, with strong communication, organizational, interpersonal, analytical, and customer service skills, plus proofreading experience and meticulous attention to detail.
  • Six (6) years of experience in related fields such as marketing, communications, or project management.
  • A bachelor's degree in marketing, communications or a closely related field may substitute for four (4) years of general experience.
  • A master's degree in a closely related field may substitute for one (1) year of the experience.
  • Incumbents in this class may be required to travel within the state in the course of their daily work.
  • Experience with WordPress and Adobe Creative Suite.

Technologies

  • WordPress
  • Adobe Creative Suite

Additional Links

Supervision Received

Works under the general supervision of the Chief Executive Officer of The Cato T. Laurencin Institute.

Supervision Exercised

May lead lower-level employees as assigned.

Minimum Qualifications Required

  • Six (6) years of experience in related field such as marketing, communications, project management.

Substitution Allowed

  • A bachelor's degree in marketing, communications or a closely related field may substitute for four (4) years of general experience.
  • Master's degree in a closely related field may substitute for one (1) year of the experience.

Special Requirements

  • Incumbents in this class may be required to travel within the state in the course of their daily work.
  • Experience with WordPress and Adobe creative programs.

Preferred Qualifications

  • Ability to manage, update, and maintain the Institute's website.
  • Excellent written and verbal communication skills.

Schedule

Full-time, 40 hours per week, Monday through Friday from 8:30 am to 5:00 pm with a 30-minute unpaid meal break. The schedule may vary according to program needs. May occasionally be required to work on weekends or minor holidays. This is NOT a remote position.

Why UConn Health

UConn Health is a vibrant, integrated academic medical center that is entering an era of unprecedented growth in all three areas of its mission: academics, research, and clinical care. A commitment to human health and well-being has been of utmost importance to UConn Health since the founding of the University of Connecticut schools of Medicine and Dental Medicine in 1961. Based on a strong foundation of groundbreaking research, first-rate education, and quality clinical care, we have expanded o

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