Marketing and Engagement AmeriCorps VISTA
Job Description
The AmeriCorps VISTA role will support Reading Partners by improving volunteer and partner recruitment through scalable digital marketing systems. The position will strengthen outreach capabilities using reusable content and training resources, standardized performance reporting, and region-ready infrastructure across California.
Responsibilities
- Assess national and regional digital outreach practices to identify opportunities to strengthen volunteer and partner recruitment
- Research social media and short-form video strategies and develop a scalable outreach framework
- Document marketing workflows and create editorial calendars, content tools, and training resources
- Develop systems for adapting national resources to local audiences
- Create customizable social media templates and digital outreach materials
- Build a shared marketing asset library
- Establish key performance indicators and standardized reporting using tools including Hootsuite Enterprise and Google Analytics
- Develop dashboards to support data-informed decisions
- Analyze performance data and recommend improvements to outreach and volunteer recruitment
- Gather feedback and create transition resources to sustain marketing infrastructure
Requirements
- Excellent writing, communication, project management, and organizational skills
- Interest in digital marketing, social media, content creation, volunteer engagement, or nonprofit communications
- Experience with social media management, graphic design, video production, analytics, or digital marketing tools is a plus
Technologies
- Hootsuite Enterprise
- Google Analytics
Benefits
- Childcare assistance if eligible
- Choice of Education Award or End of Service Stipend
- Health Coverage*
- Living Allowance
- Training
Program Details
- Program Type: AmeriCorps VISTA
- Program: Marketing and Engagement AmeriCorps VISTA
- Start/End Date: 01/11/2027 - 01/10/2028
- Work Schedule: Full Time
- Age Requirement: Minimum 18; Maximum None
Location
San Francisco, CA (onsite). Program locations include California: San Francisco/Oakland/San Jose.
Service Areas
- Community Outreach
- Children/Youth
- Education
Skills
- Communications
- Computers/Technology
- Writing/Editing
Application Window
Applications accepted from 09/10/2026 to 01/10/2027.
Contact
Tyler Aitken
638 3rd St, Oakland CA 94607
510-444-9800
[email protected]
https://readingpartners.org/
Listing ID: 130937