Marketing and Content Coordinator

TNT Crane & Rigging is seeking a hands-on Marketing & Content Coordinator to capture and create field-driven marketing assets. This onsite role in Houston focuses on writing, editing, and distributing photo and video content, maintaining daily social media operations, and producing print materials that support company goals.

Role Overview

In this maker-focused position, you will produce marketing content that reflects the company’s daily work, from short-form video and social posts to case studies, email campaigns, and printed collateral. You will collaborate with branch managers and leadership to plan shoots, capture accurate visuals, and tell the story of crane, rigging, transportation, and specialized lifting operations.

Key Responsibilities

• Write, design, and produce marketing content across digital and print channels, including social posts, project spotlights, case studies, email campaigns, and website copy.
• Edit photo and video into finished, brand-consistent deliverables such as vertical short-form video, project reels, equipment highlights, and employee features.
• Maintain an organized, searchable digital asset library for photos, video, logos, and approved templates to support reuse across teams.
• Transform a single shoot into multiple assets across formats and channels.
• Travel periodically to job sites, branch locations, and company events to capture photo and video of active operations.
• Coordinate shoots in advance with branch and project leadership, including site access, customer permissions, and safety briefings.
• Follow all site safety requirements, including required PPE, site orientation, and direction from the site supervisor, and ensure content capture never interferes with active lifts or operations.
• Build relationships with branch personnel so field teams submit content and receive basic guidance on capturing usable photos and video.
• Manage day-to-day social media activity for LinkedIn, Facebook, Instagram, and YouTube.
• Maintain and run a rolling content calendar that supports consistent posting across branches, service lines, and recruiting needs.
• Write copy tailored to each platform, schedule posts, and publish on a consistent cadence.
• Monitor comments and direct messages, respond or route inquiries to the proper internal contact, and escalate sensitive items promptly.
• Track engagement, reach, and follower growth, report results monthly, and adjust approach based on performance.
• Support paid social and digital advertising execution, including creative development and campaign setup.
• Design and produce printed collateral such as capability sheets, service line brochures, branch one-pagers, trade show graphics, banners, signage, and recruiting materials.
• Develop advertisements for industry publications, directories, event programs, and local media while meeting publication specifications and deadlines.
• Manage relationships with print vendors and promotional product suppliers by gathering quotes, submitting press-ready files, proofreading, and confirming delivery.
• Maintain and distribute branded apparel, safety decals, vehicle graphics, and promotional items to branches as requested.
• Apply brand standards consistently across all deliverables and support on-brand execution in locally produced branch materials.
• Support trade shows, customer events, open houses, and internal company events with signage, giveaways, photography, and post-event content.
• Partner with Recruiting and Human Resources to create hiring-related content for operators, riggers, and field personnel.
• Organize project files, approvals, and deadlines, and communicate progress clearly to stakeholders.

Required Qualifications

• 3–5 years of hands-on experience in marketing, content production, social media, or a closely related role.
• A portfolio showing original photo, video, graphic, and written work, with strong emphasis on creative output.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro) or comparable tools such as Canva and CapCut.
• Experience shooting quality photo and video using professional camera equipment and a phone.
• Experience managing business social media accounts and operating a content calendar, including publishing and scheduling tools.
• Strong writing and proofreading skills, with attention to accuracy, grammar, and brand voice.
• Working knowledge of print production, including file preparation, bleeds, resolution, and color requirements.
• A valid driver’s license and willingness to travel to job sites and branch locations.
• A Bachelor’s degree in Marketing, Communications, Graphic Design, Journalism, or a related field, or equivalent practical experience.

Technology Stack

• Adobe Creative Cloud, Photoshop, Illustrator, InDesign, Premiere Pro
• Canva, CapCut
• LinkedIn, Facebook, Instagram, YouTube
• Meta Ads Manager, LinkedIn Campaign Manager

Preferred Experience

• Experience in construction, industrial services, energy, heavy equipment, transportation, or another field-based business.
• Familiarity with job site safety expectations and comfort working around heavy equipment.
• Experience with paid social and digital advertising platforms, including Meta Ads Manager and LinkedIn Campaign Manager.
• Working knowledge of website content management, basic SEO, and email marketing platforms.
• Drone photography experience or FAA Part 107 certification.
• Experience supporting recruiting or employer branding content.

Skills and Work Attributes

• Self-starter approach to turn rough ideas into finished assets with limited direction.
• Strong organization and deadline management across multiple branches and projects.
• Comfort interacting with field crews, supervisors, and customers to capture shots and stories.
• Detail-focused execution in design, copy, and final output quality.
• Practical flexibility for changing job sites, weather shifts, and schedule updates.

Work Environment and Physical Requirements

• Primarily office-based with periodic travel to active job sites, branch facilities, and events.
• Field work includes exposure to outdoor conditions, noise, dust, and active heavy equipment operations.
• Required PPE includes hard hat, safety glasses, high-visibility vest, steel-toe boots, and any site-specific requirements (TNT provides required PPE).
• Ability to walk on uneven terrain, stand for extended periods, and lift and carry camera and event equipment up to 40 pounds.
• Occasional early morning, evening, or weekend work to capture lifts and support events.

Travel

Occasional travel, approximately 10–20%, for field and branch content capture.

Benefits

• Competitive salary commensurate with experience
• Medical, dental, and vision coverage
• 401(k) with company match
• Paid time off
• Paid holidays

Measures of Success (First 12 Months)

• Maintain a consistent, active posting cadence across all company social channels with measurable growth in engagement and followers.
• Build and maintain an organized digital asset library supported by regular field content submissions from multiple branches.
• Deliver an updated, complete set of print collateral and advertising templates available to every branch.
• Create marketing content that supports recruiting and sales efforts, validated by feedback from those teams.

Location and Employment Details

• Location: Houston, TX (onsite)
• Minimum Experience: 3 years
• Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Journalism, or a related field (or equivalent practical experience)