The Digital Marketing & Content Specialist (Independent Contractor) will support Chicago Cosmetic Surgery and Dermatology and related brands by managing multi-brand social media and producing compliant, on-brand digital content. This onsite role in Chicago focuses on content strategy, creation, SEO blogging, community management, and coordination with design and clinical leadership.
Role Overview
This contract position supports three brands through digital storytelling across social media, websites, email, and other online channels. Responsibilities include content planning, short-form video capture and editing, thought leadership content, bi-weekly SEO blog writing, and ongoing community management with attention to patient privacy and medical compliance.
Key Responsibilities
- Develop and manage social media strategy across platforms for all three brands, including creating and running monthly content calendars.
- Create digital content and campaigns for social media, websites, email, and other digital channels, adjusting messaging, timing, and publishing plans for each platform and audience.
- Film, photograph, edit, and produce engaging digital content, including short-form video, for multiple platforms.
- Collaborate with the graphic designer to translate content concepts, campaigns, promotions, and brand initiatives into visual executions.
- Produce thought leadership and B2B content for LinkedIn with guidance from the leadership team.
- Write bi-weekly blog content for all three brands, maintaining brand voice and applying SEO best practices.
- Support brand initiatives, promotions, events, and launches through consistent digital storytelling across relevant channels.
- Monitor and manage social media communities, including comments and direct messages, escalate issues as needed, engage appropriately, and use recurring questions to inform future content.
- Ensure digital content is accurate, compliant, on-brand, and thoroughly proofread, with special care for patient privacy, medical information, provider names and credentials, treatment names, promotional terms, dates, links, and before-and-after content.
- Update in-clinic tabletop and banner stands, troubleshoot Yodeck displays and monitors, create monitor content, and develop in-room reels with music.
- Set up event marketing materials; film and edit procedures for the website, lectures, and social media; and participate in staff and in-house marketing events.
- Manage materials and sales for twice-yearly events.
Requirements
- Self-directed, proactive approach with the ability to identify opportunities, develop ideas, set priorities, and determine what content to produce.
- Ability to review analytics and evaluate upcoming initiatives, treatment priorities, promotions, provider needs, events, seasonality, FAQs, trends, and the marketing calendar to recommend next content priorities.
- Capability to translate business priorities into an actionable content strategy.
- Comfort working from broad organizational priorities to build effective social media and digital content plans.
- Strong project management and organizational skills, including independent ownership of multiple brands and concurrent content streams, such as filming schedules, calendars, approvals, asset coordination, promotions, provider availability, deadlines, and publishing timing.
- Ability to lead content capture with providers by arriving prepared with concepts, questions, hooks, shot lists, and a clear plan, including efficient direction during filming sessions.
- Strong ability to translate subject-matter expertise into consumer-friendly content that is engaging, understandable, credible, and appropriate for social and digital channels.
- Strong copywriting and digital storytelling skills, including hooks, CTAs, captions, reel overlays, blog writing, and campaign messaging while maintaining the appropriate voice for each brand.
- High attention to detail and quality control, particularly when communicating provider names and credentials, treatment names, dates, promotional terms, medical information, links, and before-and-after information while protecting patient privacy.
- Effective communication and collaboration across providers, leadership, design, and clinical teams to gather information, secure approvals, and keep marketing recommendations moving forward.
- Working understanding of social media platforms, trends, and technologies, including tailoring content and publishing strategies for Instagram, Facebook, and other relevant platforms.
- Ability to apply trends appropriately to a premium brand by selecting relevant social and digital trends that support premium or luxury positioning.
- Effective community management skills, including monitoring comments and direct messages, engaging appropriately, escalating issues when needed, and using audience questions and feedback to plan future content.
- Working knowledge of CRM-driven marketing, including audience segmentation, messaging, campaign execution, and how CRM platforms support digital marketing initiatives.
Tools and Technologies
Shopify, GoHighLevel, Salesforce, HubSpot, Microsoft 365, Canva, Adobe Creative Suite, CapCut, Edits by Instagram, Figma, Yodeck, Instagram, Facebook
Preferred Experience
- 2–5 years of experience in a marketing role with strong emphasis on digital marketing, content creation, social media, or agency work.
- Experience managing social media strategies and content calendars across multiple brands.
- Demonstrated experience creating and editing short-form video and other digital content.
- Proficiency with Shopify website management.
- Working knowledge of CRM platforms such as GoHighLevel, Salesforce, HubSpot, or similar systems.
- Experience using Microsoft 365, Canva, Adobe Creative Suite, CapCut, Edits by Instagram, and Figma.
- Background in healthcare, aesthetics, dermatology, or plastic surgery strongly preferred.
Education
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is required.
Location and Work Type
- Location: Chicago, IL (onsite)
- Job type: contract
- Minimum experience: 2 years
