Marketing Jobs in Lansing, MI

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Marketing and Communications Manager

Michigan Association of Administrators of Special Education Lansing, MI

Lansing, MI

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$56k - $78k/yr Full time Manager Marketing Brand Management

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Job Description

The Marketing and Communications Manager role in Lansing, Michigan (hybrid) offers a salary range of USD 56,000 to 78,000 per year and requires a bachelor’s degree with at least three years of related experience.

Responsibilities

Develop comprehensive marketing plans for MAASE programs, services, events, membership growth, consulting, and strategic initiatives.
Lead go-to-market planning for new and existing offerings, including audience targeting, messaging strategies, timeline management, and promotional tactics.
Collaborate with staff, consultants, committees, and external partners to ensure marketing aligns with organizational priorities.
Maintain an organization-wide marketing and communications calendar to coordinate efforts across programs.
Monitor campaign performance and recommend data-driven improvements.
Write, edit, and produce content for newsletters, email campaigns, websites, social channels, presentations, publications, and promotional materials.
Maintain a consistent brand voice and visual identity across all programs and platforms.
Create or oversee logos, graphics, one-pagers, brochures, prospectuses, slide decks, event materials, and other branded assets.
Collect and share impact stories, testimonials, outcomes, and examples that illustrate MAASE’s value.
Coordinate with printers, designers, photographers, videographers, and other vendors as needed.
Create and update web pages and landing pages for programs, events, membership, consulting services, and initiatives (Novi and AMS platforms).
Manage newsletters, email campaigns, audience lists, and engagement analytics.
Plan and schedule social media content across organizational channels in collaboration with the Events and Community Engagement Manager.
Analyze website, email, and social data to improve content and engagement.
Develop promotional materials for conferences, professional learning programs, consulting services, and other offerings.
Coordinate pre-event, onsite, and post-event communications with the Events and Community Engagement Manager.
Support the design and content of event platforms, registration pages, speaker and exhibitor materials, and participant communications.
Drive campaigns to recruit, engage, retain, and renew members.
Support sponsorships, partnerships, and non-dues revenue marketing efforts.
Craft marketing tools that clearly convey MAASE’s consulting services, expertise, and value proposition.
Develop service descriptions, capability statements, presentations, case studies, landing pages, and outreach programs.
Support lead generation and follow-up by producing organized marketing materials and streamlined communications processes.
Collaborate with leadership and consultants to package and promote new offerings.
Create and maintain templates, workflows, standard operating procedures, content calendars, and digital asset libraries.
Oversee multiple projects, deadlines, and stakeholder coordination using Asana and other tools.
Maintain orderly files and documentation for recurring marketing and communications tasks.
Apply artificial intelligence and automation tools responsibly to improve efficiency and quality.
Participate in staff meetings, planning sessions, events, and related organizational activities.
Perform other duties as assigned within the scope of marketing and communications.

Requirements

Bachelor’s degree in marketing, communications, public relations, journalism, business, graphic design, or a related field, or equivalent professional experience.
Minimum of three years in marketing, communications, public relations, digital engagement, or a related discipline.
Strong writing, editing, proofreading, and content development capabilities.
Experience creating marketing materials for websites, email campaigns, social media, publications, and presentations.
Experience with website content management systems, email marketing platforms, and social media management.
Proficiency with Canva, Adobe Creative Suite, or comparable design tools.
Robust project management, organizational, and time-management skills.
Ability to manage multiple priorities and work independently in a mostly remote setting.
Willingness to travel within Michigan occasionally and provide on-site support for designated events.

Technologies

Novi
AMS
Asana
Google Workspace
Constant Contact
Canva
Adobe Creative Suite

Benefits

27 vacation days annually
11 paid holidays
12 sick days
Two personal days
401(k) eligibility
Health, dental, and vision insurance
Annual professional development funds
MAASE-provided home-office technology and remote-work support
Access to Google Workspace, Asana, Zoom, and related tools
Federal mileage reimbursement for approved travel

Preferred Qualifications

Experience with nonprofit, association, education, consulting, or professional-services organizations
Background marketing events, memberships, professional learning, consulting services, or fee-for-service programs
Familiarity with analytics, search engine optimization, audience segmentation, customer relationship management, or marketing automation
Experience using Asana, Google Workspace, Constant Contact, and AI tools
Familiarity with Michigan education or special education

Work Schedule

Standard hours are 8:00 a.m. to 5:00 p.m., with a one-hour lunch
Flexibility is often available while maintaining an eight-hour workday
Flexibility around meetings, travel, events, and scheduling as needed

Application Process

Cover letter
Resume
Three professional references
Two to three relevant work samples

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