Marketing and Communications Manager

The Marketing and Communications Manager role in Lansing, Michigan (hybrid) offers a salary range of USD 56,000 to 78,000 per year and requires a bachelor’s degree with at least three years of related experience.

Responsibilities

• Develop comprehensive marketing plans for MAASE programs, services, events, membership growth, consulting, and strategic initiatives.
• Lead go-to-market planning for new and existing offerings, including audience targeting, messaging strategies, timeline management, and promotional tactics.
• Collaborate with staff, consultants, committees, and external partners to ensure marketing aligns with organizational priorities.
• Maintain an organization-wide marketing and communications calendar to coordinate efforts across programs.
• Monitor campaign performance and recommend data-driven improvements.
• Write, edit, and produce content for newsletters, email campaigns, websites, social channels, presentations, publications, and promotional materials.
• Maintain a consistent brand voice and visual identity across all programs and platforms.
• Create or oversee logos, graphics, one-pagers, brochures, prospectuses, slide decks, event materials, and other branded assets.
• Collect and share impact stories, testimonials, outcomes, and examples that illustrate MAASE’s value.
• Coordinate with printers, designers, photographers, videographers, and other vendors as needed.
• Create and update web pages and landing pages for programs, events, membership, consulting services, and initiatives (Novi and AMS platforms).
• Manage newsletters, email campaigns, audience lists, and engagement analytics.
• Plan and schedule social media content across organizational channels in collaboration with the Events and Community Engagement Manager.
• Analyze website, email, and social data to improve content and engagement.
• Develop promotional materials for conferences, professional learning programs, consulting services, and other offerings.
• Coordinate pre-event, onsite, and post-event communications with the Events and Community Engagement Manager.
• Support the design and content of event platforms, registration pages, speaker and exhibitor materials, and participant communications.
• Drive campaigns to recruit, engage, retain, and renew members.
• Support sponsorships, partnerships, and non-dues revenue marketing efforts.
• Craft marketing tools that clearly convey MAASE’s consulting services, expertise, and value proposition.
• Develop service descriptions, capability statements, presentations, case studies, landing pages, and outreach programs.
• Support lead generation and follow-up by producing organized marketing materials and streamlined communications processes.
• Collaborate with leadership and consultants to package and promote new offerings.
• Create and maintain templates, workflows, standard operating procedures, content calendars, and digital asset libraries.
• Oversee multiple projects, deadlines, and stakeholder coordination using Asana and other tools.
• Maintain orderly files and documentation for recurring marketing and communications tasks.
• Apply artificial intelligence and automation tools responsibly to improve efficiency and quality.
• Participate in staff meetings, planning sessions, events, and related organizational activities.
• Perform other duties as assigned within the scope of marketing and communications.

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism, business, graphic design, or a related field, or equivalent professional experience.
• Minimum of three years in marketing, communications, public relations, digital engagement, or a related discipline.
• Strong writing, editing, proofreading, and content development capabilities.
• Experience creating marketing materials for websites, email campaigns, social media, publications, and presentations.
• Experience with website content management systems, email marketing platforms, and social media management.
• Proficiency with Canva, Adobe Creative Suite, or comparable design tools.
• Robust project management, organizational, and time-management skills.
• Ability to manage multiple priorities and work independently in a mostly remote setting.
• Willingness to travel within Michigan occasionally and provide on-site support for designated events.

Technologies

• Novi
• AMS
• Asana
• Google Workspace
• Constant Contact
• Canva
• Adobe Creative Suite

Benefits

• 27 vacation days annually
• 11 paid holidays
• 12 sick days
• Two personal days
• 401(k) eligibility
• Health, dental, and vision insurance
• Annual professional development funds
• MAASE-provided home-office technology and remote-work support
• Access to Google Workspace, Asana, Zoom, and related tools
• Federal mileage reimbursement for approved travel

Preferred Qualifications

• Experience with nonprofit, association, education, consulting, or professional-services organizations
• Background marketing events, memberships, professional learning, consulting services, or fee-for-service programs
• Familiarity with analytics, search engine optimization, audience segmentation, customer relationship management, or marketing automation
• Experience using Asana, Google Workspace, Constant Contact, and AI tools
• Familiarity with Michigan education or special education

Work Schedule

• Standard hours are 8:00 a.m. to 5:00 p.m., with a one-hour lunch
• Flexibility is often available while maintaining an eight-hour workday
• Flexibility around meetings, travel, events, and scheduling as needed

Application Process

• Cover letter
• Resume
• Three professional references
• Two to three relevant work samples