Marketing Advisor

BENNETT MOTOR EXPRESS MANAGEMENT INC is seeking a Marketing Advisor to coordinate North-focused marketing activity across Ace Doran and northern regional Bennett business units. This onsite role in Cincinnati blends social and content work with campaign execution, recruiting and driver engagement support, events coverage, reporting, and coordination of corporate initiatives. The position reports to the Field Marketing Manager.

The work is split with 50% effort to Ace Doran and 50% effort to Bennett Corporate initiatives and northern regional activities from other business units.

What you’ll do

• Manage Ace Doran social media accounts: Facebook, LinkedIn, Instagram, TikTok.
• Create and schedule engaging content, including posts, videos, and stories.
• Capture photos and videos of trucks, drivers, and company events to support marketing and storytelling.
• Develop marketing strategies to grow the Ace Doran footprint in target markets including Cincinnati, Cleveland, Indianapolis, Louisville, Lexington, Pittsburgh, and more, based on outlining capabilities.
• Design flyers, advertisements, banners, and recruiting materials.
• Assist with website updates on Acedoran.com, including driver stories and o/o and fleet driving job postings.
• Prepare materials and signage for events, trade shows, and Driver Appreciation Week.
• Create and assist with PowerPoint presentations.
• Promote open positions using online platforms and social media campaigns.
• Develop driver testimonials and success stories to support recruiting and engagement.
• Organize appreciation gifts, branded merchandise, and giveaways.
• Support the Ace Doran team during company events, including planning, setup, registration, and live coverage with photos and updates.
• Track campaign performance and engagement metrics, supporting ongoing optimization.
• Assist with Hubspot CRM data entry and lead follow-up, following HubSpot best practices for email marketing, social media, and lead tracking.
• Support the Bennett Motorsports program, including campaign support for the annual racing schedule.
• Collaborate with the strategic marketing manager to execute plans that support business objectives, including:
  • Craft press releases, award submissions, and news stories and share with media and internal stakeholders.
  • Help identify business unit needs among teams providing logistics and trucking services in the Midwest and Northeast by conducting meetings, documenting needs, and reporting to marketing management.
  • Create PowerPoint materials for client meetings and new business pitches.
  • Assist in maintaining the email marketing platform and HubSpot CRM for sending communications to prospects, customers, and employees.
  • Track and report effectiveness using KPI’s, making data-driven recommendations for improvements.
  • Coordinate with design, web, and video production teams to maintain consistent messaging and brand presentation across marketing materials.

Minimum qualifications

• 2+ years of experience in a marketing or event planning role.
• Strong verbal and written communication skills.
• Proficiency with digital marketing tools including Canva/Creative Suite, PowerPoint, and working with AI.
• Ability to work independently and manage multiple projects while meeting deadlines.
• Strong project management skills with an emphasis on deadline performance in a fast-paced environment.
• Comfort interacting with staff across levels, from C-Suite executives to operational teams and blue-collar employees.
• Availability for flexible hours before, during, and after events.
• Experience coordinating events, symposiums, and tradeshows.
• Social media posting, management, and reporting experience.
• Excellent attention to detail and communication skills.
• Transportation and Logistics industry experience is a plus.

Technologies

• Facebook, LinkedIn, Instagram, TikTok
• Canva, Creative Suite, PowerPoint, AI
• Acedoran.com
• Hubspot CRM, HubSpot
• KPI’s