Manager of Strategic Marketing Communications

The Manager of Strategic Marketing Communications at Codman Square Health Center Inc will design and deliver integrated marketing and communications strategies that strengthen brand presence, increase patient engagement, and support health equity goals. This onsite role in Dorchester, MA reports to the Director of Brand Communications and combines hands-on execution with measurement and continuous improvement.

Key Responsibilities

• Co-develop and build, under the Director of Brand Communications, Codman’s annual marketing and communications strategy and integrated marketing priorities.
• Turn organizational and community-facing priorities into marketing objectives, audiences, positioning, key messages, channel strategies, and measurable outcomes.
• Create integrated campaigns for priority services, programs, initiatives, events, and organizational priorities across digital, social, email, print, radio, community, and other relevant channels.
• Develop campaign briefs, timelines, audience profiles, messaging frameworks, creative concepts, channel plans, and calls to action to guide execution.
• Find opportunities to increase awareness, engagement, patient access, community participation, and trust through targeted, culturally responsive marketing.
• Monitor marketing trends, audience behavior, community needs, and emerging opportunities to strengthen Codman’s reach and relevance.
• Partner with internal leaders and subject-matter experts to align communications with business and program objectives.
• Support ongoing evolution of Codman’s brand positioning and ensure communications reflect the organization’s mission, values, voice, and health equity commitment.
• Co-develop messaging platforms and campaign narratives that differentiate Codman and communicate the value of services to patients, families, community members, partners, funders, and other audiences.
• Serve as a strategic communications resource to departments for messaging, audience engagement, campaign development, and communications planning.
• Maintain consistency of core messages and visual and verbal brand standards across campaigns, collateral, digital channels, events, and community-facing communications.
• Anticipate reputational or communications issues and elevate concerns to the Director of Brand Communications with recommended approaches.
• Lead strategic development and execution of Codman’s social media strategy, including editorial planning, content development, engagement, and campaign amplification.
• Develop and maintain an integrated editorial and content calendar aligned to organizational priorities, health observances, campaigns, community events, and timely opportunities.
• Create engaging digital content for patients, prospective patients, community members, staff, partners, and other stakeholders.
• Use digital channels to support patient education, service awareness, community engagement, outreach, and organizational storytelling.
• Monitor audience engagement, comments, questions, and emerging issues; coordinate responses or escalation as needed.
• Partner with the Director of Brand Communications and external vendors or partners to optimize digital campaigns, paid social, search, email, and other digital marketing efforts.
• Develop, write, edit, and/or oversee production of marketing and communications materials such as brochures, flyers, newsletters, annual reports, media kits, presentations, digital content, email communications, signage, and other collateral.
• Develop patient- and community-centered stories that communicate Codman’s impact, services, people, partnerships, and community role.
• Develop content strategies focused on message, audience, channel, timing, and calls to action.
• Coordinate with creative resources and partners such as photographers and videographers to ensure quality execution and alignment with strategy and brand standards.
• Develop email and digital communications that support engagement, education, outreach, and organizational priorities, including audience segmentation when appropriate.
• Develop strategic marketing approaches that connect services and priorities to local communities with culturally responsive, hyper-local engagement.
• Support planning and promotion of community events, health education initiatives, service launches, outreach activities, and other public-facing opportunities.
• Partner with program and clinical teams to develop outreach strategies that reach priority populations and communicate services in accessible and relevant ways.
• Identify community partnerships, events, and media opportunities that can expand Codman’s visibility, credibility, and engagement.
• Align marketing and communications across departments including Advancement, Clinical Operations, Community Health, Human Resources, Executive Leadership, and others.
• Engage staff as communicators and ambassadors through internal communications tools, messaging, and opportunities supporting major initiatives.
• Coordinate communications across paid, earned, shared, and owned channels to create cohesive campaigns and avoid fragmented messaging.
• Manage multiple projects at once by setting priorities, timelines, responsibilities, approvals, and deliverables to meet deadlines.
• Set objectives and performance indicators for marketing campaigns and communications initiatives.
• Track and analyze performance using metrics such as engagement, digital activity, reach, and conversion.
• Translate data and audience insights into recommendations for improving messaging, targeting, channels, timing, and campaign performance.
• Provide concise performance updates for the Director of Brand Communications and other leadership stakeholders.
• Build repeatable processes, templates, calendars, and workflows to make marketing more strategic, efficient, measurable, and scalable.
• Lead or coordinate projects from strategy through implementation, including scope, timelines, deliverables, approvals, and evaluation.
• Coordinate with external agencies, media partners, freelancers, and other vendors as assigned to ensure alignment with strategic objectives, brand standards, timelines, and resources.
• Support media planning and paid initiatives by contributing to objectives, audiences, messaging, channel recommendations, creative needs, and performance measures.
• Assess marketing tools, platforms, partnerships, and opportunities that could strengthen Codman’s ability to reach and engage priority audiences.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field; advanced degree a plus.
• 5+ years of progressive experience in strategic marketing, communications, integrated marketing, digital marketing, brand engagement, public relations, or a related field.
• Experience developing and executing integrated marketing strategies and campaigns, preferably in healthcare, nonprofit, community, public-sector, or mission-driven environments.
• Strong strategic planning skills connecting organizational goals to audience needs, messaging, channels, tactics, and measurable outcomes.
• Excellent writing, editing, storytelling, presentation, and verbal communication skills.
• Demonstrated digital and social media expertise, including content strategy, audience engagement, and campaign development.
• Experience using marketing and communications analytics to evaluate performance and inform strategy.
• Strong project management skills to manage multiple priorities, stakeholders, and deadlines.
• Strong interpersonal, collaboration, and community engagement skills to work effectively across levels and functions.
• Strong cultural competency and the ability to develop respectful, inclusive, accessible, and responsive communications for diverse communities.
• Creative, curious, solutions-oriented approach with the ability to generate original ideas while maintaining strategic discipline and organizational alignment.
• High initiative, sound judgment, organization, attention to detail, and accountability.
• Preferred experience with Adobe Creative Suite and Microsoft Office; strong preference for familiarity with digital marketing, email marketing, social media, analytics, and content management platforms.
• Haitian Creole and/or Spanish language skills a plus.
• Commitment to Codman’s mission, health equity, community health, and the populations Codman serves.

Location and Work Setting

Dorchester, MA (onsite)

Compensation

USD 82,000 - 129,000 per year

Technologies

• Adobe Creative Suite
• Microsoft Office

Physical Requirements

• Must be able to stand or sit for prolonged periods (at least 50% of the time)
• Ability to lift up to 25 pounds and load onto shelves
• Visual acuity sufficient for frequent reading and computer use