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LA28

Manager, Integrated Marketing - Narrative

LA28
Los Angeles, CA $88k - $115k/yr Full time Posted 24d ago
Manager Marketing Brand Management Brand Storytelling Channel Management Communications Content Marketing Cross-Functional Digital Marketing Email Marketing Management Marketing Collateral Marketing Materials Marketing Strategy Project Management Social Media
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Job Description

The Manager, Integrated Marketing - Narrative at LA28 leads the voice and copy across fan-facing touchpoints, including social, email, web, and app, delivering execution, editing, and narrative strategy. This onsite role in Los Angeles reports to the Senior Manager, Integrated Marketing and offers a salary range of USD 88,000 to 115,000 per year.

Responsibilities

  • Create copy in the LA28 brand voice for social, website, app, and email, including video scripts.
  • Interpret and implement messaging strategies across multiple channels and asset types.
  • Review and copyedit all written content produced by the marketing team.
  • Generate original, social-first concepts aligned with key brand initiatives.
  • Develop messaging briefing documents to guide others in content creation for major programs.
  • Organize and track incoming copy requests to manage workflow.
  • Collaborate with internal stakeholders to secure copy approvals and legal clearance.

Requirements

  • Bachelor's degree or equivalent experience.
  • Minimum 5+ years of copywriting experience in-house or at an agency.
  • Proven ability to manage multiple complex brand voices with nuanced stylization systems.
  • Experience in fast-paced environments, juggling multiple projects and priorities.
  • Familiarity with content workflows, approvals and project management tools such as Asana and Smartsheet.
  • Proficient in the Microsoft Office Suite, including Word, Excel, and Outlook.
  • Comfortable working with AI tools, preferably Google Gemini.
  • Skilled in creating decks and presenting ideas effectively.

Technologies

  • Asana
  • Smartsheet
  • Microsoft Word
  • Microsoft Excel
  • Microsoft Outlook
  • Google Gemini

About the Digital Engagement and Marketing Team

The Digital Marketing (DIG) team oversees LA28's marketing efforts, with integrated marketing housed within DIG. Integrated marketing develops go-to-market plans for all fan-facing programs and leads the marketing approach, messaging strategy, narrative direction, campaign development and go-to-market execution for programs such as Ticketing, Volunteer, Torch, Mascot and more. Integrated marketing works cross-functionally with DIG counterparts to align initiatives across teams.

Physical Requirements and Working Conditions

  • Available to work onsite in the Downtown Los Angeles office.
  • The majority of work is conducted in an office setting, requiring extended periods of time using computers, phones, and other equipment.
  • The office features an open floorplan; the role requires comfort working in an open cubicle environment.
  • Hours may vary, including evenings, weekends, and holidays, particularly during peak event periods.
  • Perform other duties as required; the role may evolve and include operational responsibilities during the Olympic and Paralympic Games.

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