Manager, Digital Marketing & Communications

Voyant Beauty is seeking a Digital Marketing and Communications leader to shape and execute the company's digital strategy from its onsite base in Hodgkins, Illinois. This role drives brand awareness, supports new customer acquisition, and fuels growth by steering the website, content, social channels, demand generation, and corporate communications, all while collaborating with cross-functional teams and external vendors. The position offers a salary range of USD 72,290 to 93,970 per year.

Responsibilities

• Develop and implement integrated digital marketing plans that support lead generation, account-based marketing (ABM), customer acquisition, innovation launches, trade shows, and strategic business growth; monitor campaign performance and recommend improvements to maximize engagement, lead conversion, and overall marketing effectiveness.
• Own the corporate website strategy, content, performance, and optimization roadmap. Manage website vendors, enhance user experience, SEO and Generative Engine Optimization (GEO), monitor analytics, and ensure site content reflects Voyant Beauty's capabilities, value proposition, and positioning.
• Develop and execute the annual content strategy and editorial calendar. Create engaging marketing content including articles, case studies, trend reports, executive thought leadership, customer presentations, and innovation storytelling materials, translating technical information into compelling commercial content with internal subject matter experts.
• Lead LinkedIn and corporate social media strategies to increase brand awareness, executive visibility, and market engagement. Develop content calendars, promote capabilities and innovation, publish content, and analyze performance metrics.
• Support corporate and executive communications by developing internal and external messaging, company announcements, and organizational communications while maintaining brand consistency across channels.
• Support trade shows and marketing events, develop sales enablement materials and collateral, manage digital asset libraries, coordinate external agencies and freelancers, uphold brand governance standards, stay current on emerging digital marketing technologies and best practices, and assist with CRM and marketing technology initiatives.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related field (Required)
• 4-6 years of progressive experience in digital marketing, communications, demand generation, content marketing, or related disciplines (Required)
• 4-6 years managing corporate websites and content management systems (CMS) (Required)
• 4-6 years developing and executing B2B digital marketing campaigns (Required)

Technologies

• HubSpot
• Salesforce
• LinkedIn