Junior Marketing Associate

Junior Marketing Associate role onsite in Cheswick, PA, supporting Dynamics Inc.'s in-house marketing team with growth-focused social media and lead-generation initiatives.

Responsibilities

• Execute growth-oriented social media campaigns across LinkedIn, Instagram, and TikTok to boost online presence.
• Manage and maintain daily content calendars, ensuring timely posting aligned with campaigns.
• Analyze performance data to inform optimization strategies and improve engagement and conversions.
• Enhance brand visibility and credibility across social platforms.
• Increase audience engagement on LinkedIn, Instagram, and TikTok through targeted tactics.
• Drive lead generation and customer acquisition via focused social strategies.
• Collaborate with internal teams to align social efforts with broader company objectives.
• Apply a mix of creative content, data analysis, and fast execution to social media work.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in social media management, content creation, or digital marketing (internships count).
• Familiarity with scheduling tools (Hootsuite, Sprout Social), Canva, and basic analytics platforms (Google Analytics or GA4).
• Strong written communication skills with the ability to craft brand-aligned copy.

Professional Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–3 years of experience in social media management, content creation, or digital marketing (internships counted).
• Familiarity with social scheduling tools (Hootsuite, Sprout Social), Canva, and basic analytics platforms (Google Analytics).
• Strong written communication skills capable of producing brand-consistent copy.

Primary Skills

• Customer Service and Engagement through empathetic crisis management, customer journey mapping, conflict resolution, and advocacy.
• Joint Marketing via strategic alliances, coordinated campaigns, and ecosystem enablement.
• Social Media Management including community management, social listening, platform-specific content strategy, and short-form video production.
• Data-driven decision making and cross-functional collaboration.
• Website, product, sales, and user performance funnels via multi-touch attribution, funnel visualization, drop-off analysis, CRO, SEO, and SEM performance tracing.
• Lead scoring, funnel management, CAC/LTV analysis, pipeline influence tracking, and cycle time management for impact alignment.
• Social media execution for daily content, scheduling, and platform-specific strategies (notably TikTok/short-form video and LinkedIn for B2B).
• Content creation and copywriting for engaging social media copy and visual assets (graphics/short-form video).
• Data analysis and reporting using GA4 and native analytics to measure campaign effectiveness.
• Growth mindset with trend identification and optimization for engagement and lead generation.
• Online community engagement with timely responses and relationship management.

Secondary Skills

• Documentation and technical writing
• Analytical tool proficiency and systems usage
• Strategic decision making
• Resilience and adaptability
• Vendor and agency management
• Basic SEO knowledge
• CRM familiarity
• Project management
• Creativity and adaptability
• Graphic design

Technologies

• Hootsuite
• Sprout Social
• Canva
• Google Analytics / GA4
• Salesforce
• HubSpot
• Adobe Creative Suite
• LinkedIn
• Instagram
• TikTok

Benefits

• Dental insurance
• Health insurance
• Opportunities for advancement
• Paid time off
• Vision insurance

Key Performance Indicators

• Customer acquisition
• Customer satisfaction
• Customer retention
• Customer effort
• Customer promoter

Pay

• From $40,000 per year

Work Location

• In person, Cheswick, PA