Email Marketing Lead

What you get

This on-site role in Burlington, MA offers the Email Marketing Lead position at COMSOL. Compensation ranges from $75,000 to $85,000 USD per year, depending on experience. You will join a team that enjoys health and 401(k) plans with company matching, generous vacation, and a bright, comfortable office with private workspaces. The surrounding office park provides onsite restaurants, hotels, bars, and a free fitness center with workout classes. The kitchens are stocked with fresh fruit and coffee, and the office supports a casual dress code and a relaxed atmosphere.

Responsibilities

• Develop and run a data-driven email marketing program that turns audience engagement into measurable business results, targeting both top and bottom of funnel segments
• Design automated workflows, optimize performance, and build efficient systems that deliver timely and relevant messages to the right person at the right time
• Create custom workflows, automated sequences, and segmentation strategies
• Set up A/B tests to optimize subject lines, content, and calls to action
• Collaborate with Content, Creative, Marketing Intelligence, Communications, and Sales to align email initiatives with overall marketing goals
• Monitor campaign metrics and provide actionable performance insights
• Develop and maintain automation, lead routing, and lifecycle management across the funnel
• Leverage behavioral and intent data to craft personalized journeys and dynamic content
• Ensure brand consistency and maintain deliverability standards across all campaigns
• Track and report on core KPIs including deliverability, open rates, click-through rate, conversions, and revenue attributed to email campaigns
• Collaborate with Content, Creative, Communications, and Sales to ensure cohesive messaging across channels
• Support sales through nurture flows, lead scoring, and automated enablement campaigns
• Provide CRM and email insights to broader marketing strategy discussions

Requirements

• 2 to 4 years of hands-on experience in HubSpot email marketing and marketing operations for a B2B organization
• Proven experience optimizing email campaigns for engagement, conducting A/B tests, and maintaining an email marketing calendar with campaigns
• Familiarity with personalization, segmentation, and behavioral triggers
• Strong understanding of CRM architecture, segmentation, and attribution models
• Track record of building automated workflows and lifecycle campaigns that convert
• Ability to analyze data to identify trends and recommend improvements to email performance
• Working knowledge of HTML and CSS for email design and coding
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Effective project management skills with a track record of meeting deadlines and proactively managing risks
• Collaborative team player capable of adapting workflows to support Content, Creative, Marketing Intelligence, and other teams
• Strong written and verbal communication skills
• Must be eligible to work in the United States without sponsorship; F-1 visa holders not accepted
• Technologies: HubSpot, HTML, CSS