Ecommerce Marketing Specialist

Ecommerce Marketing Specialist in Cerritos, CA (onsite) to manage the online store, product catalog, Shopify listings, landing pages, campaigns, and the overall customer experience.

Responsibilities

• Standardize vendor product data received in varied formats (Excel, PDF, spec sheets, raw data) for uploading to the storefront
• Create and publish new Shopify listings across printers, parts, consumables, and accessories categories
• Maintain accuracy of product data, including titles, descriptions, specs, pricing, images, and variants
• Enforce a consistent tagging taxonomy to improve searchability and filtering
• Regularly audit existing listings and refresh details as vendor specs and pricing change
• Use bulk import tools and spreadsheets to update the catalog at scale
• Administer the website through Shopify and GemPages
• Structure collections and refine navigation and merchandising for logical browsing
• Refresh homepage and key pages as products, promotions, and priorities shift
• Maintain a visually cohesive, organized, and current storefront
• Design and update landing pages for promotions, product launches, trade shows, events, and campaigns
• Ensure product messaging across the site stays accurate and compelling
• Set up and manage HubSpot forms, lead capture workflows, and CRM routing
• Plan, schedule, and run email campaigns in HubSpot
• Develop and maintain email templates, workflows, audience segments, and automated campaigns
• Improve the website user experience and the overall customer journey
• Optimize site structure, layouts, merchandising, and navigation to boost conversions and revenue
• Continuously modernize the site to strengthen brand presentation, trust, and credibility
• Research competitor ecommerce sites and industry trends to identify opportunities
• Recommend improvements to usability, accessibility, SEO structure, product discovery, and the customer journey
• Collaborate with the Marketing Manager on campaigns and website projects
• Align website and product messaging with the team broader marketing efforts

Requirements

• 2 to 5 years of hands-on ecommerce, digital marketing, or online merchandising experience
• Direct experience managing a Shopify store, including uploading products, building collections, and editing pages
• Strong spreadsheet and data skills; you can transform messy vendor files into clean listings
• Sharp attention to detail; you catch small errors others miss
• Experience with a landing page builder such as GemPages and a CRM or email platform such as HubSpot is a plus
• Solid grasp of SEO basics, conversion principles, and what makes an online store easy to shop
• Able to manage a high volume of listings and tasks without sacrificing accuracy
• Interested in improving how an online store looks, feels, and performs

Technologies

• Shopify
• GemPages
• HubSpot
• Matrixify
• HTML
• CSS

Benefits

• Paid time off

Nice to Have

• Experience with bulk import tools like Matrixify or CSV imports
• Familiarity with B2B ecommerce, technical or equipment products, or the print and decoration industry
• Basic HTML and CSS for light page edits
• Experience with email automation and audience segmentation