This full-time role oversees the planning, execution, and analysis of daily brand website operations, e-commerce activities, and digital marketing campaigns across social channels, promotions, and customer communications for Korean Red Ginseng Corp, Inc.
Responsibilities
- Coordinate the daily operations of the brand site, including sales channels and social media profiles, while evaluating performance metrics.
- Lead the planning and execution of seasonal promotions and inventory management.
- Develop and monitor search engine marketing strategies and outcomes.
- Oversee social media activities and generate content for supervising agencies.
- Create email and text content aligned with promotional themes and marketing initiatives.
- Collaborate with the agency to respond to customer feedback on a daily basis.
- Manage subscriptions and design customer lifetime value programs.
- Produce daily, weekly, and monthly reports on website performance, customer behavior, and social activity for leadership.
Requirements
- 3 to 5 years of experience managing branded websites and social network accounts.
- Strong planning, analytical capabilities, and content creation skills.
- Ability to collaborate across cross-functional teams with well-developed soft skills.
- Proven project management experience with a track record of driving growth momentum.
- Excellent organizational and prioritization abilities with strategic, creative, and analytical thinking.
- Solid understanding of digital marketing trends and the industry landscape.
- Effective verbal, written, and interpersonal communication.
- High attention to detail, ability to meet deadlines, and work with minimal supervision.
- Strong proficiency in MS Office, Shopify, Google Ads/Analytics, Meta, TikTok, Amazon platforms, and AI-driven tools.
- Bilingual proficiency in English and Korean.
- Willingness to travel as needed.
- Holder of a valid driver's license and ability to operate a vehicle.
- Authorized to work in the United States.
- Bachelor's degree in Marketing, Business Development, Economics, or a related analytics field.
Technologies
- Microsoft Office
- Shopify
- Google Ads
- Google Analytics
- Meta
- TikTok
- Amazon platforms
- AI-driven platforms
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Tuition reimbursement
- Vision insurance
Job Description
The selected candidate will join the e-commerce team with a focus on learning, analyzing, and applying insights to both operations and digital marketing campaigns. Responsibilities include planning, executing, managing, and analyzing daily site operations, seasonal promotions, subscriptions, email and SMS marketing, customer relationships, content creation, coordination with marketing agencies, and reporting on all aspects of the brand site and social media accounts.
About You
You are data-driven and detail-oriented, with a passion for digital content and driving sales. The role requires self-direction and the ability to collaborate across cross-functional teams while staying current with digital marketing trends and content optimization.
About Us
Korean Ginseng Corporation is a leading global brand in Korean ginseng, with a 127-year history and a dominant share of the global ginseng supplement market. The company specializes in cultivation, harvest, and preparation of premium red ginseng, undergoing extensive quality and safety testing. The mission is to enhance lives by delivering traditionally harvested and carefully selected Korean Red Ginseng products to support health and well-being.
Job Details
- Job Type: Full-time
- Pay: USD 55,000 to 80,000 per year
- Work Location: Cerritos, California, onsite
